Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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Jan Kelley pivots toward digital, innovation

As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision.

Hardbacon

Desjardins captures the DIY investor market

The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors.

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Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.

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Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

AOY

The Media AOY shortlist revealed

Here’s who has a chance to collect a top prize at the November Agency of the Year awards gala.

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Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

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Meet the 2018 Agency of the Year juries

Here are the five panels for this year’s competition, with the shortlists to be announced August 21.

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New categories announced for AToMiC Awards

The awards program has also named Ubisoft’s Lucile Bousquet and FCB’s Nancy Crimi-Lamanna as co-chairs.

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How La Prep sees its future in the competitive lunch market

The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.

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Who made the Strategy Awards cut?

Here are the nominees for this year’s awards program celebrating Canada’s most strategic marcom ideas.

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The Big Mac of food currencies

To celebrate its 50th birthday, McDonald’s has released six million coins diners can redeem for the iconic burger.

Ultramar

Ultramar taps influencers to co-create social content

To connect with a younger crowd, the gas company and agency Lg2 worked with funny personalities on a series of videos.

Yen Chu

Taxi hires new design director

The agency is looking to bake design back into its DNA, and has brought on Yen Chu to take the lead.

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Make your nominations for New Establishment: Brand

Send in your picks for the program, which fills the hole left by 30 Under 30, by August 3.