Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Out-of-the-box targeting tactics

How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.

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Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Best Buy morphs into your tech curator

How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.

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Going direct to donors

An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.

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Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.

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Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

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2018 Marketing Awards Shortlists: Advertising

The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.

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2018 Marketing Awards Shortlists: Craft

The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.

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2018 Marketing Awards Shortlists: Public Service

The third batch of finalists has been released, with winners in the non-profit arena picking up medals at the gala next month.

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2018 Marketing Awards Shortlists: Design

The second batch of shortlists are revealed, with the winners announced at the gala on May 31.