Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
_MG_6628_SM

What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

Screen Shot 2018-06-21 at 5.27.11 PM

Cannes 2018: Four more Lions for FCB/Six, Cossette

The agencies pick up Silver and Bronze in Direct for campaigns that have made the rounds this week in Cannes.

Screen Shot 2018-06-21 at 4.41.12 PM

Cannes 2018: Canada bags four data-driven Lions

Creative Data winners FCB/Six and Touche share secrets on how to win a medal in Cannes.

190618_CANNES_generalviews_RB_018

Cannes Digest: Canada shines in the final stretch

What’s happened so far and what’s still to come as this year’s festival enters its final days.

Silver 201806181606_Canada_Print_Print_Canada

Cannes 2018: Behind an ad that won Young Lions Silver

The winners from McCann discuss their idea that normalizes those with intellectual disabilities joining the workforce.

190618_Ambient_RB_030

Cannes Digest: What will Canada win next?

The country is picking up steam mid-week with more shortlist nods to accompany yesterday’s Lion haul.

Screen Shot 2018-06-20 at 11.54.14 AM

Canada rakes it in with 31 more nominations

The country is shortlisted across seven categories released Wednesday in Cannes.

Screen Shot 2018-06-19 at 4.59.20 PM

Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

Cannes2018_ambient

Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

Screen Shot 2018-06-18 at 5.28.01 PM

Cannes 2018: Canada misses the mark in Health

The country left Monday’s gala empty handed, but there are some lessons to be learned from this year’s Grand Prix.

Cannes2018_Crowd

Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

Screen Shot 2018-06-18 at 9.32.27 AM

Eight Health Lion noms for Canada

Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.

0pener

Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

Thermal Discount 1 copy 2

Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

Change_pers_Root Brewery 3

The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.