Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

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2019 Strategy Awards: Next level cause-vertising

Non-profits and brands take their gloves off in campaigns that call out the uninformed, ignorant and disengaged.

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2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.

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Strategy Awards 2019: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

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Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′

How the brand’s CMO has been building a multi-sensory strategy for the future.

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Advertising Week 2019: Don’t worry, be happy

How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.

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Advertising Week 2019: Ageism and ableism on the agenda

Speakers went beyond perfunctory insights on gender and race to take a more holistic and empathetic perspective on diversity.

Cosmetics

The clean beauty movement gains momentum

How brands and retailers are tapping into the booming business of clean beauty products.

Yes its pizza

Dr. Oetker’s new pizza is the brainchild of three country marketers

How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.

Toys

Toys “R” Us flips the script on flyers

The retailer has been shifting its trade spend from print to digital and putting content first.

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Notes on the Store of the Future

Using health and ethnic aisles as a blueprint to design stores by customers instead of product.

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Stops, Starts, Changes at Metro, Sol, Astro and Zellers

Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.