Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Jennifer Horn

Brand thinkers make the industry go ’round

Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.

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2019 Digital AOY Gold: FCB goes back to Gold

How the four-time winning agency is maintaining momentum with the help of data and digital sister shop FCB/Six.

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2019 Design AOY Silver: Lg2 influences subjective design

Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.

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2019 AOY Bronze: John St. is an Agency of the Year

The agency “brand thinker” is also collaborating with clients in a new rapid-fire creative process.

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Rethink is the 2019 Agency of the Year

The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.

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2019 Strategy Awards: Pot brands speak up in OOH campaigns

Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.

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2019 Strategy Awards: Brand strategies that changed the game

Turnaround strategies that helped change consumer perceptions of No Frills, Motrin and the Terry Fox Foundation.

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2019 Strategy Awards: Content that sparks movements

The issues around toxic masculinity and youth oppression are tackled in powerful films from Right to Play and White Ribbon.

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2019 Strategy Awards: Campaigns find strength in numbers

SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.

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The innovation playbook

Editor Jennifer Horn on how slow-moving laggards can set the pace to become a leader in disruption.

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The 2019 Media Innovation Awards shortlist: part two

Finalists in the Best Media Insights, Products and Services, Niche Marketing and Public Service categories are announced.

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The 2019 Media Innovation Awards shortlist: part one

The nominees in the Media, Digital and Content categories are revealed prior to the MIAs gala on Nov. 28.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

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2019 Strategy Awards: Fake-outs bring brands to new heights

How brands are using reverse psychology and creating fictional products to boost attention and sales.