Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Toronto EC_Meghan Markle_Ribbon Cutting Ceremony

Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

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Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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Check it out: A Toronto non-profit rattles residents

A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.

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What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

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Waste not, want not

Why brands are riding the wave of conscious consumption.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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BMO banks on wishes

For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.

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Infographic: In the mood for a new car

More than a quarter of Canucks are in the market, with one fifth looking to billboards to help them make a decision.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Season’s greetings from adland, part two

Gingerbread ping pong and a Santa-summoning app land in our second collection of this year’s holiday cards.

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Holiday greetings from adland

From rebranding Santa to creative advent calendars, here’s a few ways agencies got into the spirit of the season.