Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

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Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

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OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

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Last day: Vote on the 2018 Marketer of the Year

Sept. 29 is the last day to vote and also weigh in on the state of the industry in our annual survey.

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CIBC, then and now

150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.

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Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

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Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

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Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.

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Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.