Melita Kuburas

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Articles by Melita Kuburas

Contiki boost sales on a shoestring budget

Social media / Travel+Tourism

The Canadian-led “#Noregrets” social campaign gets global pickup after reaching 90 million people worldwide in 2013.

Smokebomb Entertainment’s ‘Synful’ business

Innovation / Media

A Toronto prodco is using Google Glass to create a new transmedia experience for its latest online State of Syn program.

CAMH starts a conversation

Health+Beauty / Screening Room

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

Teens find out more about veterans via SnapChat

Social media

The Memory Project used the messaging service for a Remembrance Day campaign.

Specialty roundup


From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.

Canadian Tire brings it on


The retailer is launching a new brand positioning campaign with a seasonal spin.

Baby dancing with Evian


Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.

L’Oreal Paris generates Youth Code


An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.

Brands rally for Red Cross in Japan


As the crisis in Japan worsens, brands like Aeroplan, Scotiabank, ING Direct and Spin Master are starting to pitch in financial aid for relief efforts.

Wish there was a Facebook love button? Virgin can help

Computer / Mobile

Virgin Mobile offers an app in the meantime, and CMO Nathan Rosenberg says he plans to visit Mark Zuckerberg in Silicon Valley to make it a permanent fixture.