From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
The retailer is launching a new brand positioning campaign with a seasonal spin.
Pop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.
An online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.
As the crisis in Japan worsens, brands like Aeroplan, Scotiabank, ING Direct and Spin Master are starting to pitch in financial aid for relief efforts.
Computer / Mobile
Virgin Mobile offers an app in the meantime, and CMO Nathan Rosenberg says he plans to visit Mark Zuckerberg in Silicon Valley to make it a permanent fixture.
Twenty-one judges across three categories will determine who will represent Canada as Young Lions in Cannes this year.
A competition staged in partnership with MuchMusic and Musiqueplus asks entrants to wear a luchador mask while showering, eating and competing.
An online and OOH campaign celebrates the announcement that Dairy Milk chocolate is now fair trade.
Publications hit the social circuit, and reinvent themselves online and off to reconnect with readers and spice things up for advertisers.