Melita Kuburas
Specialty roundup
TelevisionFrom the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
Canadian Tire brings it on
NewsThe retailer is launching a new brand positioning campaign with a seasonal spin.
Baby dancing with Evian
Food+BeveragePop-up dance parties and a new OOH campaign look to engage consumers in a way ‘Roller Baby’ (as cute as it was) couldn’t before.
L’Oreal Paris generates Youth Code
NewsAn online interactive program that allows consumers to create a personalized digital mosaic is a social media first for the beauty brand in Canada.
Brands rally for Red Cross in Japan
NewsAs the crisis in Japan worsens, brands like Aeroplan, Scotiabank, ING Direct and Spin Master are starting to pitch in financial aid for relief efforts.
Wish there was a Facebook love button? Virgin can help
Computer / MobileVirgin Mobile offers an app in the meantime, and CMO Nathan Rosenberg says he plans to visit Mark Zuckerberg in Silicon Valley to make it a permanent fixture.
Canada’s Young Lions jury revealed
NewsTwenty-one judges across three categories will determine who will represent Canada as Young Lions in Cannes this year.
Koodo rings bell for Last Mask Standing
NewsA competition staged in partnership with MuchMusic and Musiqueplus asks entrants to wear a luchador mask while showering, eating and competing.
Cadbury paints fair trade picture
NewsAn online and OOH campaign celebrates the announcement that Dairy Milk chocolate is now fair trade.
The new magazines
NewsPublications hit the social circuit, and reinvent themselves online and off to reconnect with readers and spice things up for advertisers.
