Staff

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Articles by Staff
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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

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CASSIES Gold: CDSS gives new perspective

FCB earns a trio of awards by helping to answer common questions and dispel misconceptions about Down syndrome.

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CASSIES Bronze: Innocence gets interactive

The “12 Years Stolen” installation by KBS led the organization to bring in new government funding and an increase in donations.

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CASSIES Bronze: Ontario changes the distracted driving narrative

The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.

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CASSIES Silver: Boreale goes wild

The veteran craft brewer enlisted Lg2 to help it stand out in a category full of young competitors and consumers.

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CASSIES Bronze: Manulife reveals the mortgage truth

DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.

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CASSIES Silver: Guite’s Insta collaboration

A photographer gets calls back from art directors by imitating pictures they posted on social media.

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CASSIES Bronze: Red Barrels’ gaming diaper

The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.

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CASSIES Gold: HP spotlights hacking

Edelman enlists a real hacker to show the brand had more to offer than just printers.

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CASSIES Silver: Oikos dreams up a Greek promotion

Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.

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CASSIES Silver: Media’s Big Food Drive changes the face of poverty

Tam-Tam\TBWA shifts the focus to “the new poor” and reverses donation declines.

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CASSIES Bronze: NFLD takes charge on power waste

Newfoundland Power and M5 won a medal in Sustained Success for helping Canadians take back stolen energy from their homes.

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CASSIES Silver: Sobey’s unleashes the Christmas spirit (again)

Gravity Partners wins two awards for helping the grocer refresh a classic holiday ad.

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CASSIES Bronze: Mac’s goes quirky with Froster ads

A Snapchat filter-driven campaign helped Mac’s and Giants & Gentlemen drive the best sales period for the Froster brand in five years.