Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.
Four lessons from mobile content creators (column)
From Nike to “Dam Daniel,” Pound & Grain ACD Scott Lew breaks down what marketers can learn.
From Russia, with love
Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.
Why do ‘big ideas’ seem so elusive?
The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.
Up to the Minute: DAC expands in Europe
Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.
Mid-season TV checkup
Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
A note to our new readers
Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.
Red Lion wins The Brain Project
Toronto agency gets a shot at driving research funding through Baycrest Health Sciences’ arts initiative.
Welcome to the sharing economy of advertising
KBS Canada head Nick Dean reflects on talent in the agency world and what’s ahead for 2017.
Confirming speculation, Blammo and Extreme merge
Dubbed Arrivals + Departures, the new agency is aiming for nothing less than becoming one of Canada’s top indies.
Stereo+ unveils brand overhaul
Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.
Cineplex elevates the magic of film
The follow-up to “Lily & The Snowman” finds another heartwarming way to get Canadians to prioritize the things they love.
Kit and Ace says keep calm and shop on
The fashion retailer’s shoppable video promotes a more chill Black Friday.
SapientNitro, Razorfish merge
Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.