Staff

Contact Staff by sending an email to s@brunico.com

Articles by Staff
Napier

Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.

Handshake-1

Marketers rarely look within company walls for advancement

Hiring policies share the blame for shortened CMO tenure, a new study suggests.

_DSC9089

Nominate your 2018 Marketer of the Year

Whose savvy and leadership deserves recognition on our upcoming list?

BR-5321_NYCrush15_MG_M2A7931

Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

ghosted3

Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

Pilot

Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

el furioso

A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Will & Grace - Season 1

Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

Canada

Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

Screen Shot 2017-06-22 at 9.51.30 AM

Cannes 2017: ‘Fearless Girl’ ends the week on top

Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”

Screen Shot 2017-06-24 at 7.19.37 PM

Cannes Lions 2017: In the jury room with Luc Du Sault

Film is no longer taking the backseat and more big brands are seeing the power in the medium, says the Canadian juror.

Screen Shot 2017-06-23 at 6.19.45 PM

Cannes 2017: In the jury room with Steve Persico and Annie Tat

What worked in the Radio and Digital Craft categories.

Screen Shot 2017-06-22 at 11.40.04 AM

Cannes 2017: Canada nabs 32 more Lion noms

The latest batch of contenders for Film, Film Craft, Digital Craft and Radio.

Screen Shot 2017-06-21 at 8.18.39 PM

Cannes 2017: In the jury room with Marie-Elaine Benoit

The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury.

Screen Shot 2017-06-21 at 3.34.23 PM

Cannes 2017: In the jury room with Jordan Doucette

Canada’s Cyber jury member on what it truly means to make a digital campaign today.