The passion of the marketer
Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.
2014 Marketers of the Year
Here’s the skinny on what made these folks rise to the top of our list.
TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Who made the 2015 CASSIES shortlist?
Check out which brands and agencies will compete for the effectiveness Gold, Silver and Bronze prizes in February.
Judy John named Direct Lion jury president
The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
Which food brands are tops with Canadians?
“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.
TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?