Awards
AToMiC recap: glimpse into the future today
Awards / Innovation / MediaYesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
Tribal DDB and McDonald’s win AToMiC Grand Prix
AwardsThe Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
Draftfcb and PFLAG take a Gold Effie
AwardsTaxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.
Leo Burnett snags four Clio awards
AwardsThe agency took home the most trophies amongst the Canadian winners, with Zulu Alpha Kilo, BBDO, Taxi and others snagging a few more.
Tribal DDB Toronto rocks the Webby’s
AwardsThe agency won four awards for the McDonald’s “Your Questions. Our Answers” campaign, which contributed to Tribal DDB Worldwide taking home the Webby award for Agency of the Year.
2013 Cause + Action awards
Awards / CSRBell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.
Cause + Action: Overall winner Bell takes mental health out of the shadows
Awards / CSR / TelecommunicationsThe telco’s “Let’s Talk Day” campaign collected $4.8 million for mental health initiatives in less than 24 hours.
Cause + Action: Stanfield’s exposes below-the-waist cancer
Awards / CSRThe underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.
Cause + Action: Coca-Cola helps WWF protect the polar bears’ home
Awards / CSRCoca-Cola and WWF brought the fragile arctic ecosystem to Canada via a temperature-controlled and interactive display, asking Canadians to pledge their support to protect the polar bear’s habitat.
Cause + Action: Koodo incites virtual volunteerism
Awards / CSR / TelecommunicationsThe telco’s “Koodonation Online Throwdown” challenge raised awareness of its micro-volunteering program.
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