Awards

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Leo Burnett Toronto wins the internet

The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.

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Calling all agencies, from creative to PR

Strategy’s Agency of the Year awards is open for entries, with names of cases due May 18.

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Shopper Innovation Awards 2015

Who was this year’s big winner? (Hint, it was a cool, hard-as-ice execution.)

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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits

The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.

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Shopper Innovation Awards: Raising the Roof hits the streets

The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.

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Shopper Innovation Awards: Make-A-Wish brings Santa to life

Kringl: The Proof of Santa video app put the big guy right into the homes of kids.

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Shopper Innovation Awards: SickKids reveals real superheroes

The Toronto hospital surprised a special patient during a movie screening to help drive donations for its foundation.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.