Research » strategy

Research

Ovation2

Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

tyler-nix-709865-unsplash

How are LGBTQ+ Canadians spending their money?

A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.

Mintel

Technology and trust are shaping food trends

A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.

FastFacts2

Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

AI Head

Where AI investment is going: report

A C-Suite survey shows consumer-facing functions are among the most active areas for the tech’s use.

itay-kabalo-260814-unsplash

What do cannabis consumers care about?

Vividata uncovers insights about current and would-be users, from mobile shopping frequency to snack preferences.

shopping-retail

Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

C-Suite collaboration2

The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

New skills needed to address tech-related risks: study

PwC suggests that few Canadian businesses investing in new tech are also managing the associated privacy threats.

img-lightswitch

Smart devices drive customer satisfaction: study

Canadians with more IoT devices are happier with their ISPs but are less loyal as customers, according to J.D. Power.

commerce-crown-group-374894

Consumers feel guilt over what they buy: study

The latest Havas Prosumer Report reveals a complicated relationship with consumerism.

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

bank-banking-blue-50987

Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

FastFacts2

Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

tim-gouw-79563-unsplash

Female leaders more likely to embrace transformation: survey

KPMG shows women in executive positions are more comfortable with disruption and the need to innovate than their male counterparts.