Research

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Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

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Back-to-school shopping to increase by 4% this year

However, consultancy EY suggests retailers will need to adapt to shifting consumer expectations to reap the benefits.

ECommerce

What obstacle do expanding Canadian retailers face?

A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.

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Canadians open to more “invisible” payment tech

A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.

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How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.

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$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

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Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

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A look at current cannabis users: survey

A Statistics Canada report shows how much they spend and differences between demographics.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

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Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

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Canadian retail growth continues to weaken

The latest Ed Strapagiel analysis shows a respectable May has not been enough to reverse fortunes.

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Strategists have more influence in the industry

A survey by WARC finds that while strategy is more valued, many senior leaders feel like their expertise isn’t properly utilized.

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Is your organization ready for its next cyber attack?

A global Gartner CIO survey reveals how prepared companies are to handle one of the biggest impacts on consumer trust.