Research
Leger and Cossette unveil new relationship measurement tool
Ovation aims to help clients gauge their relationship with audiences along five different factors.
How are LGBTQ+ Canadians spending their money?
A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.
Technology and trust are shaping food trends
A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.
Is there marketing gold in them thar (data) hills?
A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’
Where AI investment is going: report
A C-Suite survey shows consumer-facing functions are among the most active areas for the tech’s use.
What do cannabis consumers care about?
Vividata uncovers insights about current and would-be users, from mobile shopping frequency to snack preferences.
Canadian retail hits slowest growth trend in three years
All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.
The need for a ‘symphonic C-Suite’
Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.
New skills needed to address tech-related risks: study
PwC suggests that few Canadian businesses investing in new tech are also managing the associated privacy threats.
Smart devices drive customer satisfaction: study
Canadians with more IoT devices are happier with their ISPs but are less loyal as customers, according to J.D. Power.
Consumers feel guilt over what they buy: study
The latest Havas Prosumer Report reveals a complicated relationship with consumerism.
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Fast Facts: CMOs embrace their roles as growth-drivers
More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.
Female leaders more likely to embrace transformation: survey
KPMG shows women in executive positions are more comfortable with disruption and the need to innovate than their male counterparts.
