Research
What makes a brand valuable?
RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.
Fast Facts: Products trump marketing in 2017
Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.
Canadians trust humans more than technology
Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.
Is your loyalty program satisfying your customers?
Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.
Infographic: A glimpse into the smart mirror
Are Canadians ready for the next new tech more retailers might bring to the table?
What are the most trusted CPG brands?
Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.
Fast Facts: Devil’s in the digital details
A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.
Canada’s most reputable corporations a stable bunch
Leger’s annual consumer survey shows trust is long-lasting but easily lost.
Canadians don’t know what AI is
Why marketers need to help educate the public if they are going to accept the tech being part of their lives.
Where to find growth and opportunity in ecommerce
A new survey from KPMG bids brands to help Canada catch up to the global market.
Fast Facts: CMOs seen as team builders
The latest CMO Pulse shows marketers are still fighting for digital change.
Are Canadian tech companies lagging on marketing?
A new U of T report suggests lack of marketing spend is hampering startups’ efforts to grow.
Fast Facts: Measuring ‘short-termism’ in marketing
Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.
MEC tops ‘most reputable’ brand ranking
The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.
WFA survey reveals battle of the briefs
The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.
