Research
Canadian brands stagnant on customer experience
A Forrester report shows companies are struggling to continuously improve their CX and break away from competition.
Amazon versus everyone else
Which retailers are competing, dominating and lagging behind the behemoth when it comes to online purchases?
Vivintel breaks down Canadian esports market
New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.
Education increases banking app satisfaction
More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.
Back-to-school spending to continue growing
In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.
Canadian vs American shoppers
Brandspark finds we think differently about value, trust and innovation.
Does corporate structure impede business strategy?
A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.
Execs still underestimate impact of data breaches
New research suggests nearly half of business leaders believe breaches are “no big deal.”
Consumers want better brand experiences
New Salesforce data reveals 43% of Canadians want brands to transform how they engage with them.
Brands doing good have the biggest cultural impact
A new report shows which efforts to make brands relevant resonate most with consumers.
The skinny on plant-based protein consumers
A new report from Field Agent explores the meat reducer phenomenon.
Not all Toronto Raptors ads are created equal
A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.
Employers planning to make more creative hires
The marketing and advertising industries should see a spike in both full-time hires and freelancers in the next six months.
What do cannabis consumers look like post-legalization?
Research from Lift & Co. paints a picture of the habits and preferences of two different customer groups.
How do consumers feel about single-use plastic?
New research out of Dalhousie University explores how concerns over waste are impacting purchase decisions.
