Research

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Fast Facts: Innovation’s expectation gap

Many companies think they’re innovating fast enough, but consumers disagree.

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

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Fast Facts: Real-time reactions slowed by old world methods

Unconnected legacy systems and budget limitations are holding marketers back.

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Price rules in store, but convenience is king online

A PwC report shows how new platforms have impacted what consumers look for in a shopping experience.

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Is retail growth as strong as it seems?

Taking gasoline sales out of the equation paints a far less optimistic picture.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

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Consumers readying for a have-less future: survey

Havas’ latest global Prosumer study shows Canada’s slightly more optimistic about financial declines.

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Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

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How to answer the desire for healthy food

Wanting to eat better doesn’t prevent Canadians from being skeptical about health claims, a new survey suggests.

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What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

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Inside agencies’ best laid plans

An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.

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How a Montreal fintech hub would benefit banks

A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

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Which brands are building strong relationships?

Banks and airlines perform better than expected, plus other new research findings.