Research

emergency

Diversity can help prevent brand reputation crises

New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.

cash-cent-child-1246954

Are the big banks losing ground with young clients?

J.D. Power’s annual Retail Banking Study shows clients under 40 are less satisfied across touch points.

MEC-2101

MEC tops the 2019 Gustavson Brand Trust Index

The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.

Executives-Research-Planning

Canadian firms making more strategic divestments

A recent global survey by EY reveals that nearly half of Canadian companies plan to divest in the next twelve months.

black-friday-buy-credit-card-34577

Experience using a loyalty program a bigger driver than rewards

The latest report from Bond Brand Loyalty shows what keeps members engaged.

shutterstock_590873999

Canadian retail sales may be on the way up

Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.

fintech2

Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

Trust-social-laptops

Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

access-card-cellphone-1308747

Contactless payments made up half of transactions in Q1

A Moneris report shows acceptance of tap payments is on the rise.

luca-bravo-217276-unsplash

Privacy regulation a top emerging risk for businesses

Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.

Ryerson-Future

Ryerson promotes its cred as a ‘city builder’

The Toronto university is showcasing its urban focus and strong research positioning in a new campaign.

Kids-Eating

Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

Economic Outlook

How bad is Canada’s economic outlook?

Two recent surveys reveal brands are facing tough economic times as a result of political and social instability.

dustin

Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

samuel-zeller-158996-unsplash

Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.