Research

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Food and beverage companies largely compliant with self-regulation

Ad Standards’ 2017 audit finds participants in the Children’s Food and Beverage Advertising Initiative showed “excellent compliance.”

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What do the fastest-growing tech companies have in common?

Companies on Deloitte’s Fast 50 list have similar thoughts on AI and talent.

CMO Research

Marketers investing heavily in martech and innovation

Gartner’s annual CMO survey finds increased budgets in those areas in light of a slight decline in overall spend.

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Digital revenue and shopper spend grew in Q3

A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.

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Kids see thousands of social ads for unhealthy food every year: study

The report from Heart & Stroke comes as Bill S-228 awaits final approval.

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Environics chief demographer on marketing to Gen Z

Doug Norris talks about targeting the young cohort, which will grow in size and influence in 2019 and beyond.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

Working Group analyzing Reports

Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

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Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Canadians want more cannabis education: study

A survey commissioned by Starbuds Canada suggests consumers are open to more guidance in retail environments.

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Does your organization lack AI leadership?

A survey of Canadian CFOs shows a lack of confidence in the expertise available to implement the technology.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

Locking A Virtual Lock In A Lineup Of Open Locks

Majority of Canadian firms have no data protection plan

A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.