Conscience will impact holiday shopping: study
Consumers are buying more locally and they’re considering a retailer’s reputation when making purchases.
Last chance: Share your thoughts on the industry
Oct. 31 is the final day to weigh in on all the relevant issues facing marketers and ad agencies today.
Are Canadian retail sales about to slide?
As the holiday season approaches, growth remains respectable but there are signs that it may not stay that way.
What’s driving success for top brands?
A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.
Sorry mobile – cash and plastic are just fine
Debit, credit and good old fashioned bills are still preferred when it comes to making payments, a new study suggests.
Is your brand gender neutral enough?
A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.
Canadian retail growth cools off
Automotive sales took a steep tumble in July while growth in other sectors remains stable, but modest.
Millennials proving elusive for marketers
A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.
Sports lovers, by the numbers
Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.
The new personal values of Canadians
A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.
What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
Infographic: The mindset of the modern car buyer
A new report shows what influences purchases and how the dealership experience could be modernized.
Retail growth stays ‘warm’ in Q2
As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Infographic: Meet the Canadian traveller
Data from Touchpoints provides insight into how Canadians make travel plans.