Research

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Ipsos’ most influential brands stable, except among Gen Z

A look at the annual ranking shows younger Canadians are thinking differently.

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Mobile banking an opportunity for guidance

New research from Facebook points out opportunities for engagement with overwhelmed Canadians.

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Canadians lukewarm on sharing data

A new report suggests Canadians are among the most reluctant to share personal info, even if it comes with benefits.

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Infographic: In the mood for a new car

More than a quarter of Canucks are in the market, with one fifth looking to billboards to help them make a decision.

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Reports of strong sales growth may be overblown

Despite optimism leading up to the holiday season, year-over-year losses hit multiple categories.

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What do students want from their bank?

A survey by SPC reveals how Canadians under 25 interact with financial institutions and what will keep them from switching.

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Infographic: Understanding the Canadian grocery shopper

Some quick insights into when we shop and how we make purchase considerations.

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Do consumers trust fintech?

A new survey suggests ways brand loyalty is having an impact on the growth of new players in the financial space.

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New beginnings call for new brands

Sampler looks at how New Year’s resolutions have an effect on shoppers and their buying decisions.

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The growing influence of Gen Z

A new survey suggests people under 17 already have a significant say in household purchase decisions.

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Canadian retail slowed in third quarter

A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.

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Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.

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Canadians warm up to social commerce

The “Shop Now” buttons on social media are getting traction, according to research from PayPal and Ipsos.

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Holiday shopping habits, student edition

The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.

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What holiday shoppers want

Canucks are fond of physical browsing and buying, but they’ll snub retailers with empty shelves, according to a new SAS report.