Research
Why scrutiny of the CMO title may be a good thing
In its 2020 predictions for CMOs, Forrester expects many firms will continue eliminating the title, which might be good for business.
How do consumers expect to interact with brands in 2030?
A survey shows consumers are ready to embrace more tech if brands balance using data well with using it responsibly.
Canadian businesses slightly more optimistic
The Bank of Canada’s latest quarterly survey shows most businesses (outside of the Prairies) are feeling good about future sales.
Holiday spending expected to rise slightly
A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
Are Canadian businesses prepared for cyber attacks?
From the C-Suite newsletter: A survey found many are unaware of PIPEDA obligations and underestimate the impact it has on reputation.
The Next Big Thing in research
As the field begins to see more traction, players in neuromarketing look to automate their tech.
Gen Z doesn’t see its identities shown in marketing
A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.
Made in Canada matters to overseas consumers
A PwC survey of international shoppers shows leaning into a brand’s Canadian roots could help them expand into new markets.
How creative leaders are adapting to new tech
A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.
Gen Z Canadians less keen on green than Americans
U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.
What will drive consumers in 2035?
Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.
Marketers invest in ‘what works and what converts’
A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.
Canadian retail growth continues to stumble
Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.
Canadian seniors want more tech in their lives
A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.
