Research
-
Canadians plan to cut back on spending if tariffs are imposed
February 10, 2025 -
More than six in 10 Canadians will avoid U.S. goods: survey
February 3, 2025 -
Valentine’s Day celebration intent rises year-over-year: Numerator
January 31, 2025 -
Simons tops list of online performers, Leger study finds
January 23, 2025 -
Kenvue, Mondelez, Nestle among winners at Best New Product Awards
January 23, 2025 -
2024 pitch activity up 15%; indies outperform big holding company agencies: Listenmore
January 21, 2025 -
2025 Edelman Trust Barometer reveals pessimism for younger Canadians
January 20, 2025 -
Canadian companies making progress in adopting AI strategies: IBM
January 16, 2025 -
Costco retains top spot as most-shopped grocery destination
January 16, 2025 -
Canadian identities coexist alongside cultural ones: AV/Ipsos
December 12, 2024 -
Canada’s most trusted brands can command price premiums: BrandSpark research
December 5, 2024 -
The average price for health and beauty products is rising: Numerator
December 5, 2024 -
How many Canadians will shop Black Friday and Cyber Monday deals this weekend?
November 29, 2024 -
Electronics expected to see boost in holiday sales: Mastercard
November 28, 2024 -
One-third of Canadians used or plan to use GenAI to shop for holiday deals
November 15, 2024 -
POCAM opens fifth edition of Visible and Vocal survey
November 13, 2024 -
Brands should provide “third places” to help Canadians feel connected: report
November 11, 2024 -
Walmart, Loblaw and Desjardins among most trusted brands: BrandSpark
November 6, 2024 -
Accenture predicts spending boost and “buyers’ block” this holiday season
November 4, 2024 -
PC Optimum tops survey list, which shows Canadians have become selective loyalty users
October 28, 2024 -
Canadian brands outpace U.K. brands for first time: Kantar BrandZ
October 25, 2024 -
Holiday, travel spending to increase in 2024: Deloitte
October 16, 2024 -
Marketing research and analytics command salary premium: report
October 10, 2024 -
Celebration intent flat for Thanksgiving
October 7, 2024 -
Newcomers more swayed by sampling than those born in Canada
October 1, 2024 -
Canadian marketers report positive ROI behind AI content
September 5, 2024 -
Interac data reveals Gen Z is embracing mobile wallets
August 20, 2024 -
More Canadians preferring to shop for back-to-school items in-store: RCC
August 13, 2024 -
Robert Half survey reports busy hiring season ahead
July 31, 2024 -
Most Canadians say inflation will have more of an impact on back-to-school spend
July 26, 2024 -
Where are pet owners shopping for food?
July 19, 2024 -
Getting to know Gen Z
July 10, 2024 -
Are marketers ready for the future?
July 2, 2024 -
RBC remains Canada’s most valuable brand, but slips in global ranking
July 2, 2024 -
Nearly 3 in 10 report actively participating in May’s Loblaw boycott: Caddle
June 21, 2024 -
One-third of new category entrants are newcomers: IMI
June 18, 2024
