Research

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

Artificial intelligence

Many Canadians value data security more than money

A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.

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Slow and steady wins the digital transformation race

A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.

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How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

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How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.

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Many Canadians plan to switch finance firms

A survey shows more digital options have empowered consumers to shop around for options that meet their needs.

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Retail sales growth continues to slump

The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.

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High awareness, but low trial of plant-based foods

Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Edibles could bring millions of consumers into the cannabis market

A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.

Ecommerce

Amazon tops survey of most-trusted ecommerce brands

Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark’s survey.

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More parents going online for back-to-school deals

A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.

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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Five insights for effective holiday advertising

As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.