Research

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

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Consumers remain loyal to Canadian retailers: report

New research by Mindshare lands as a number of established retailers retreat from the market.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

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Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

GEN-ARDENE CARREFOUR DU NORD

What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

Ecommerce-Retail

What’s shaping consumer behaviour in 2019?

From embracing new challenges to rethinking plastic, a Mintel report lays out its predictions for the year ahead.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

Retail

Retail sales growth poised to reach low point

Stats from the first 10 months of 2018 have yet to recover from a downturn that began early in the year.

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Consumer expectations continue to rise in retail

New research by the Retail Council of Canada shows more people will switch retailers when problems arise.

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What does the new year hold for smart technology?

Deloitte’s annual TMT report delves into the forces shaping smart speakers and AI in the year ahead.

Artificial intelligence

A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

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Majority of industry plans to hire more creatives in 2019

A survey of hiring managers shows freelance talent and web-focused skills will be priorities.

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How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.