Research
Environics Analytics goes deeper with mobility data
The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.
Back-to-school shopping to increase by 4% this year
However, consultancy EY suggests retailers will need to adapt to shifting consumer expectations to reap the benefits.
What obstacle do expanding Canadian retailers face?
A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.
Canadians open to more “invisible” payment tech
A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.
How to gain an edge in ecommerce
A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.
$124 billion at risk for companies that fail to remain relevant: study
New research by Accenture outlines the steps companies can take to stay relevant.
Majority of parents going online for back-to-school
Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.
A look at current cannabis users: survey
A Statistics Canada report shows how much they spend and differences between demographics.
Insights from the 2018 Cannes Creative Effectiveness winners
WARC explores the strategies that helped marketers win the elusive Lion this year.
Is data technology holding back customer engagement?
A global CMO survey shows that new platforms haven’t always lived up to their promise.
How grocers can reach foodies and millennials
St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.
Women still don’t feel represented in ads: study
Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.
Canadian retail growth continues to weaken
The latest Ed Strapagiel analysis shows a respectable May has not been enough to reverse fortunes.
Strategists have more influence in the industry
A survey by WARC finds that while strategy is more valued, many senior leaders feel like their expertise isn’t properly utilized.
Is your organization ready for its next cyber attack?
A global Gartner CIO survey reveals how prepared companies are to handle one of the biggest impacts on consumer trust.
