Research

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Conscience will impact holiday shopping: study

Consumers are buying more locally and they’re considering a retailer’s reputation when making purchases.

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Last chance: Share your thoughts on the industry

Oct. 31 is the final day to weigh in on all the relevant issues facing marketers and ad agencies today.

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Are Canadian retail sales about to slide?

As the holiday season approaches, growth remains respectable but there are signs that it may not stay that way.

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What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.

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Sorry mobile – cash and plastic are just fine

Debit, credit and good old fashioned bills are still preferred when it comes to making payments, a new study suggests.

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

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Canadian retail growth cools off

Automotive sales took a steep tumble in July while growth in other sectors remains stable, but modest.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

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Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

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Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.