Research
Cannabis producers are failing to stand out
A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
Slow and steady wins the digital transformation race
A survey shows that while many Canadian execs feel like they’re lagging, it takes time to see ROI.
How cannabis use is different between Canada and the U.S.
Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.
How do Canadians feel about healthtech?
A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.
Many Canadians plan to switch finance firms
A survey shows more digital options have empowered consumers to shop around for options that meet their needs.
Retail sales growth continues to slump
The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.
High awareness, but low trial of plant-based foods
Angus Reid finds that while 95% of Canadians are aware of meat alternatives, only 39% have actually tried them.
Unilever gives everyday purchases a social impact
A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.
Edibles could bring millions of consumers into the cannabis market
A report from Lift&Co and EY also shows that brand currently has a low impact on cannabis purchase decisions.
Amazon tops survey of most-trusted ecommerce brands
Despite recent controversies, the online giant ranked first in 18 of the 24 product categories examined in BrandSpark’s survey.
More parents going online for back-to-school deals
A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.
Gen Z less likely to spend on drinking and vacations
A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.
Five insights for effective holiday advertising
As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.
More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
