Research

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

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Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

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Want to reach younger consumers? Try email

Adobe’s new email use survey shows younger consumers still engage with this older medium.

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Canadian retail sales surged in Q2

Strong categories continue to grow while previously struggling categories turn things around.

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Canadians’ taste for ethnic flavours grows

Consumers’ palates are still craving international flavours, including in new dayparts.

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Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.

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Aging Canadians unlikely to adopt digital health tools

A survey shows the population most likely to benefit from health innovations is also the least likely to use them.

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Are agencies ready to work with cannabis?

A new survey reveals how willing agencies and consultancies are to get involved with the emerging industry.

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What loyalty means to millennials vs. gen z

A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.

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Infographic: Where loyalties lie

Plus, how does routine factor into purchase behaviour?

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Fast Facts: The slow road to digital transformation

Smart Insights polls marketers on transformation, the martech stack and testing for investment.

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Fintech adoption grows in Canada, but we’re still behind

A new EY report provides some insight into why our adoption rate lags globally.