Tech

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Tech in Action: Starbucks uses AR to extend its holiday reach

A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.

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Digital payments explode as cash volumes implode

A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.

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How to take control of your own digital upskilling

From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.

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Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Tech in Action: JC Penney creates a virtual try-on ad for engagement rings

The U.S. retailer launched the AR ad ahead of the busiest time of the year for proposals.

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WestJet expands its voice services

The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.

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Cadillac Fairview to develop retail solutions with Scale AI

From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.

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Clearly launches AR-powered Facebook ad

From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.

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Two announcements marketers need to know from Dreamforce

Expansions of existing Salesforce platforms that focus on CRM and voice stand to have the biggest impact.

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View from the C-Suite: Dell aims for the moon on CSR

Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.

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Tech in Action: Alice & Smith hands the ARG keys to AI

Google AI mastered hundreds of human phobias, then took over the gameplay.

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Cadillac Fairview’s new app makes the mall ‘searchable’

From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.

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Stradigi AI to evolve platform with new funding

The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.

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Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”