Tech

einstein-predictive-forecasting-hero5

Salesforce plans to smarten up Einstein

An update to the company’s AI platform brings more predictive possibilities to CRM.

jodiewallis

Insights from Accenture’s new AI lead

Jodie Wallis on the opportunities in the field and what Canada could be doing better to help its development.

ikeaplace

Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

2017-04-13_alex_5ds_0033

Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

Wealthsimple

Wealthsimple heads across the pond

The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.

Screen Shot 2017-09-14 at 12.56.07 PM

Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

pexels-photo

Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

connectedcar

Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

invisiblehighway

ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.

telusdriveplus

Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

pexels-photo-261628

Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

shutterstock_363790325

Element AI and Automat strike strategic partnership

The relationship hopes to bring more artificial intelligence expertise to the platform that powers clients’ chatbots.

FashionRunway

Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

googlehome

Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.