Tech

Brett-Brent

Mass Minority launches brand measurement tool

The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.

dustin

Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

L-Or-al Canada Inc--OSMO and L-Or-al Canada join forces to prope

L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

wysdom

FHR launches community management AI platform

The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.

Microsoft

Insights from the Next Top Ad Execs

The competition revealed that younger Canadians struggle to define AI and don’t consider it with a sense of urgency.

googlehomemini

Desjardins expands its voice services

The financial co-op now allows clients to check account balances and recent transactions with Google Assistant.

acneapp

La Roche-Posay offers acne analyses via AI

The L’Oreal brand’s new app is the latest effort by the beauty giant to offer more services to consumers through tech.

redbullmarner

Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

ciruqeAR

Tech in Action: Cirque du Soleil combines print and AR

Working with Quebecor, a character from the company’s show was brought to life by scanning pages of a newspaper.

eastoftherockies

Tech in Action: NFB uses AR to connect with students

A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

prologuemain

Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

Photography depicts the development and design of AI applications.

Microsoft launches online AI school for execs

The tech giant is offering on-demand lectures for those responsible for AI implementation.

checkoutsuite

Tech in Action: A reminder for when you’ve had too much screen time

A Swedish insurance brand uses a smart lamp to help people get off their phones.