Editorial

News

Win-wins

The winners of our annual Cause + Action Awards show the impact brands can have in the CSR space, while two new awards reflect important shifts in advertising.

Upfront

News

Electric cars heat up

Although Nissan’s LEAF and Chevrolet’s Volt aren’t scheduled to launch until later this year, the buzz has already begun.

News

Volunteers get heroic

Investors Group and Volunteer Canada have joined forces on a superhero-themed campaign designed to thank volunteers.

News

Upping the eco ante

From renewable energy to plant-based bottles, big brands are making a big difference.

News

Brewing a greener future

We round up the latest eco-friendly efforts from Steam Whistle, Alexander Keith’s and Molson Canadian.

News

Social media and the #elxn41

A look at the numbers behind this year’s ‘social media election.’

News

Queensland’s million dollar memo

A new campaign from Tourism Queensland has workplaces the world over competing for $1 million in travel incentives.

News

McDonald’s geo-targets with Twitter

The QSR giant is using social media to increase awareness around local initiatives such as limited time offers and regional menu items.

News

Taco Bell battles beef disbelief

The Yum! Restaurants Canada brand’s newest campaign seeks to clear the air and establish its quality cred with Canadians once and for all.

News

Indigo offers plum rewards

CEO Heather Reisman and EVP marketing Deirdre Horgan reveal how Indigo has stepped up its game in the loyalty program department.

Creative

News

Crime Stoppers empowers witnesses

A new campaign by DDB assures callers of their anonymity while unmasking criminals.

News

Magnum seeks an heir to the empire

The luxury ice cream bars have arrived in Canada, with a $250,000 VIP experience up for grabs.

Who

News

Aeroplan’s passion play

VP of marketing David Klein welcomes travellers to the club with a new positioning platform that taps into their desires for unique experiences and for doing good.

Deconstructed

News

Maxwell House breaks for optimism

We asked Y&R Canada’s Israel Diaz and Wind Mobile’s Jennifer Petty to tell us how optimistic they are when it comes to the brand’s latest “Brew some good” effort.     

Biz

News

Bringing CSR into focus

Spotlighting social issues that align closely with their brand identities, Shoppers Drug Mart unveils its Women platform, while Campbell Canada finds a tangible new way to help feed the hungry with Nourish.

Cause + Action

News

Cause + Action 2011

From a Real Food Movement to a guy at home in his undies, these CSR efforts took top honours.

News

Pedigree helps pooches

The Mars brand expands the focus of its pet adoption drive, using online videos that trigger donations to animal shelters.

News

Stanfield’s battles cancer in its underwear

Through The Guy at Home in his Underwear, the family-owned brand raised awareness and over $52,000 for testicular cancer.

News

Cadbury cycles change

Through its Bicycle Factory, the Kraft brand showed consumers that small purchases could make a big difference for those in need.

News

Overall winner: Hellmann’s champions the Real Food Movement

Since 2007, the Unilever brand has been helping Canadians enjoy more real, local food, and giving back through urban gardens and food advocacy grants.

News

Cause + Action 2011 judges

Meet the judges who evaluated all the entries this year.

News

Bell tackles tough topic

The telco gets Canadians talking about mental health – an effort that resulted in its largest number of text messages sent and long distance calls made in one day.

Next Media Stars

News

Next Media Stars

The first batch of finalists is revealed in the race for the next-gen media mind crown.

News

The print prodigy: Noah Vardon, strategy supervisor, Starcom

This Next Media Stars finalist is no slouch when it comes to nifty newspaper executions.

News

The integration expert: Shahnaz Mawji, supervisor, communications strategy, Carat

This Next Media Stars finalist brought Ken and Barbie to life for Mattel using clever media strategy.

News

The partnership producer: Chris Swanson, media buyer/planner, MEC

This Next Media Stars finalist has a knack for whipping up strategic partnerships that result in effective custom executions.

Exit Interview

News

An exit interview with Peter Jeffery

The co-founder of Gee Jeffery & Partners looks back on four decades in the business, including two at the helm of GJP.

Forum

News

Three rules for partnering with benefits

Columnist Rob Linden rallies for cause-related brand partnerships that build equity.

News

Real cause marketing

The driving force behind Dove’s Campaign for Real Beauty, Unilever’s Sharon MacLeod, discusses the importance of authenticity.

Back Page

News

Make stuff out of swag!

Media Experts apply a DIY ethos to waste reduction.

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