Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.
Cheerful creatives make (more) holiday cheer
Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.
Winning with self-employed women
Harbinger’s Jennifer Lomax checks out what makes self-employed ladies tick when it comes to brand preferences.
Predicting 2015′s top digital trends: infographic
From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Inside MasterCard’s gift-giving plan
What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.
Maverick hires a VP
The Toronto shop has brought in Rick Byun to help grow the business.
Gifts for the marketer who has everything
Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
Oliver Walsh gives Aritzia a digital makeover
We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.
The problems of an all-or-nothing mindset
A new study from NABS shows marcom staff are overworking themselves due to the demands of the industry.
What to expect in 2015: report
Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford’s annual trend report the answer is yes.