Where are we when it comes to wine?

Mintel breaks down Canadian habits and areas for brands to potentially grow in the category.


Check it out: Toys need our help

Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.


Welcome to the new Shopper Marketing Report

Our report’s new format delivers shopper marketing news to your inbox every two weeks.


Shazaming the mobile coupon

Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.


Want on-trend gifts? Ask Watson

How IBM is using its cognitive computer to help with holiday shopping.


Campbell’s new year plans

Company president Ana Dominguez talks millennials, media mix and changing paradigms.

Sentient Aware - Shoes dot com e-Commerce taps into artificial intelligence

The online retailer rolls out a new visual search tool as it continues to grow aggressively.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


WWF and Love Nature pair up for branded content

The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.


Reebok builds its hockey presence

The official producer of NHL apparel looks to be a bigger part of hockey fandom with its first social campaign.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.


Your ads are killing the internet

Pound & Grain on turning the negatives of online ads into positives.


Check it out: When art meets advertising

DentsuBos and 360i “Flip the Script” to show that filmmaking and marketing are more alike than you’d think.


Where will holiday spending dip the most?

All Canadians are planning to spend less this year, but some provinces will scale back more than others.