Kinder snaps surprises
How the Ferrero brand leveraged an unchanging human insight – the love of capturing moments – and a giant photo booth egg to drive its birthday campaign.
Future-transforming ideas: paths of less resistance
Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.
Under the Influence of…High on Life
How a Vancouver YouTube group with 1.1 million followers linked up with Red Bull and built its brand in three short years.
Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
Weekend reading: Chapman’s next chapter
The industry vet says goodbye to Capital C with some parting words for the ad biz.
Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.
MasterCard adds new loyalty tech to arsenal
Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.
Former BMO VP returns to Bond Brand Loyalty
Rob Daniel heads back to the loyalty firm after two years with the bank to lead its customer insight team.
The Source plugs into Pearson
The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.
Launch! adds retail might to its ranks
The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.
Awake aims to hit the right note with music fans
Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Barilla sends in the experiential troops
The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.
Sport Chek adds mystery to back-to-school
The retailer is pushing into the BTS battle with a school locker students can actually get excited about.