How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
What branded content isn’t
It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.
Tangerine spies wearables in its future
In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.
Le Saint-Sulpice’s suite stories
The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.
Meet Wood and Graphite, D&AD’s new Pencils
Nominations and In Book be gone! The London-based org has replaced the former award titles with new Bronze and Silver equivalents.
Throwback Thursday: Strategy in 2008
For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.
All the single ladies (brands, throw your hands up)
Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.
Help crown our Marketer of the Year
Weigh in on the state of the industry and vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia.
Transcend3 adds co-creative director
Lisa McCoy has come to the Toronto-based agency and already has a rebranding initiative under her belt.
A more casual sparkling wine
Handsome Brut is trying to shake off the category’s feminine association to pop with men.
Sears Canada appoints interim CEO
The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.
Campbell Canada names new VP marketing
Moya Brown assumes the role, leading the company’s marketing operation across all brands.