FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Stanfield’s picks Extreme
The underwear brand brings its agency work back to the Maritimes.
Solving the ‘human problem’
Taxi’s Thomas Kenny on how the ad industry is taking the wrong approach to the creative brief.
TBWA\Toronto, Juniper Park merge
Jill Nykoliation will head up the new shop, while TBWA’s Canadian president Jay Bertram has resigned.
Telus pushes control
A new spot touts the power customers can have over their TV content.
How do you get $2 into a glass booth?
A stunt by National Bank aims to show the unique situations where Interac e-transfers can be used.
Jam3 expands to L.A.
The digital shop will open its first U.S. office next month after seeing major growth over the past year.
Walmart celebrates the smart
The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
Will increases its power
The shop’s founders tap into their roots at Cossette for hires in response to new business.