Copied from Stimulant - likeaburger

Check it out: Fighting society’s limits on our burgers

Schweid & Sons creates a loving, slightly ridiculous parody of “#LikeAGirl.”

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

Scott

Stop being a yes man, and other lessons

StrawberryFrog’s Scott Goodson on how Canadian agencies can survive and thrive without devaluing their work.

Amir Suit

How to strengthen creative ‘currency’

After his talk at FFWD Ad Week, DDB global CCO Amir Kassaei discusses what has to change in the industry’s business model.

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Winnwell Hockey returns with ‘#ScoreLike’

The heritage brand tries to compete in the modern world with an edgy campaign based on locker room talk.

Boston Pizza

Boston Pizza gives its menu the all-star treatment

A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.

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How did Canada fare in the Gunn Report?

Leo Burnett Toronto was ranked first in Canada and fifth globally, while #LikeAGirl was the top campaign in the world.

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Parkinson Canada tackles ‘life lists’

A new campaign hopes to engage younger donors by tapping into their spirit of adventure.

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When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

campbells

Campbell’s showcases its possibilities

The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.

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Joe Fresh Beauty launches in Shoppers

The line launches in 850 stores with a campaign centred on creating the “5-Minute Face.”

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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Lessons from the ‘Supermarket of the Future’

Jackman Reinvents’ Ardie Wen on how brands and retailers need to think about tech’s role in the store environment.