Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.
Canadian consumers feel the pressure
Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.
ZenBanx gets real
The former ING Direct CEO’s new banking app launches with a campaign centred on freedom.
Nancy Crimi-Lamanna joins FCB
The former BBDO exec will work alongside the recently-promoted Jeff Hilts to lead FCB’s day-to-day creative.
TrojanOne hires new VP of consumer engagement
Rebecca Shanks returns to the agency after a decade with Coca-Cola.
Telus hears your screams
With “Expect More” the telco opens the lines of communication with customers and admits it can do better.
OLG reminds Ontarians it’s here for them
How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.
Gaetan Namouric leaves Bleublancrouge
The head of creative departs to start his own company.
Growers goes after the weekend
The cider brand targets a younger demographic with its long weekend-centric campaign.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Kraft Dinner account goes for a ride
The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.
Check it out: McFlurry’s Canadian roots
A new spot celebrating the treat’s birthday also reminds us where it was born.
Campbell’s helps moms say thanks
The brand’s new social campaign acknowledges all the help that mothers get.