Fuelling a Playground
Ottawa-based Fuel is the latest agency to jump on the “incubator within an agency” train, launching a new division dedicated to playing with cool techy toys.
Tracing the action
The group that brought us Slyce now has a drone camera that tracks movement all on its own.
Are you entertaining?
Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Inside Gatorade’s branded content play
To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.
The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
Creative Report Card shortlist revealed
This year, we’re making our annual creative ranking an interactive experience. Come back in February to see who topped the list.
John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
Did Target understand the Canadian market?
The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.
Teehan+Lax shuts its doors
The decision to shut the agency down came when partners Geoff Teehan, Jon Lax and David Gillis took on a new opportunity at Facebook.
Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.
You’ve sent mail!
Apparently email is the most effective tool in a marketer’s arsenal, and other findings from Salesforce’s annual senior marketing survey.
Red Lion caps off hiring spree
It’s not just about hiring marcom folks, president Matt Litzinger says of his new staff. He wants solution providers.