digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

Shoppers

Shoppers Drug Mart aims to make cosmetic dermatology approachable

The retailer’s first big push for its new Beauty Clinic taps into shifting perceptions about cosmetic procedures.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Yamaha picks The Turn Lab as digital partner

The motorsports brand is looking to overhaul its website so that it can better speak to a multitude of consumers.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

Messika

Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

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Delissio serves up humour for its stuffed-crust pizza line

The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.

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Saving the whales with a killer collab

Better communicating its purpose is how Vancouver Island Brewing is hoping to turn its ‘craft beer for dads’ image around.

TheNeighbourhood

The Neighbourhood opens under co-operative model

The collaborative group, founded by Betsy Cooper, offers services across PR, content, social and influencer relations.

Ecobee

Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

Ecommerce

Amazon versus everyone else

Which retailers are competing, dominating and lagging behind the behemoth when it comes to online purchases?

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Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

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The appeal of the specialty grocer

Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.

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Sustainability and health-led disruptors enter retail

From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.