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Cheil hires new ECD

Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.

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ICA calls for boycott of Toronto Zoo RFP

Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.

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Back page: Notes from the headline cemetery

Not every story makes the cut.

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Up to the Minute: New wins for DAC and UM

Plus, Garnier’s new PR shop and more news you may have missed.

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McCann Montreal adds new VP

Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.

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Schneiders stays true to tradition

The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.

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Young Lions registration opens

Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.

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Cadillac hits the streets

The luxury brand lets Canadians steer an XT5 through Instagram as part of its focus on experiential and social.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.

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Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

Karma

Creating good vibes around financial responsibility

Credit Karma uses humour to get Canadians to check their credit scores.

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Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.