Subway fishes for quality
Sid Lee’s first campaign for the QSR takes it in a new direction to promote its Atlantic Canada Lobster offerings.
Make-A-Wish’s homegrown ‘fun-raising’
The charity hopes to get people interested in the brand from a young age with its first Canadian-made PSAs.
Four operating divisions and new additions to the management team chart the course for international growth.
National hires a pair of new leaders
Former Kenna creative lead Brian Langerfield and strategy consultant Julien Coulter join the PR agency.
Media Director of the Year entries now open
It’s time to throw your fearless leader’s name into the ring. But be quick about it – submissions close July 31.
Check it out: Schick’s inviting hotel
The brand has created a mini hotel to entice millennial women during festivals this summer.
Miles Nadal resigns from MDC
The holding company’s founder and CEO departs as an investigation by the SEC continues.
Leo Burnett’s side gigs
From drag to DJ-ing, take a peek at the shop creatives’ second lives.
BBDO promotes Tim Welsh to new video role
As director of content production, Welsh will grow in-house post-production unit Ricochet and expand its video offering.
Volkswagen’s musical stories
A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.
Check it out: Rabba says it’s all worth it
The Toronto-area grocery chain uses humour in a new radio series touting the fact that it’s open late.
How top brands bet on YouTube
New analysis by Google and Pixability shows investment and engagement with brands’ YouTube content is rising.
Cossette wins Groupe Media TFO
The shop will handle advertising, marketing and communications work for the next three years.
Nurun hires former Publicis Caribead CEO
Christophe Attele joins the agency as VP of client services in Montreal.