Canada Goose gets emotional
Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.
Consumers feel good about spending…carefully
The majority of Canadians say they have extra funds to spend, though debt remains the biggest barrier.
Villaggio courts the bread lovers
The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.
On being a dinner-date-worthy brand
Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.
Rethink wins Coors Light
It’s the third time in two years that the Molson Coors line has shifted shops.
Painting consumer confidence
From neutrals to shades of green, Benjamin Moore’s Colour of the Year indicates folks are finally over the recession.
Lowe Roche picks up an IPA Award
The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.
It was a very good year
Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.
Furniture and frights
Get inspired by the brands playing dress up, just in time for Halloween.
Tbooth names Red Lion as AOR
It’s the first client win for the Toronto agency since Matt Litzinger took over as president and CCO.
Cirque du Soleil goes tropical
The Montreal-based circus has joined Club Med on a circus training program for the whole family.
Turning a smoky eye to the future
How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.
Trend alert: brands get crafty
An anthropological guide for brands getting into handcrafted messaging.
Oh, Brother: seeking a branding bromance
The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.