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Cause marketing to the extreme
CSRThe desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
May 2, 2013
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Moving the needle on C-Suite diversity
Industry MovesIn part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.
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2013 Cause + Action awards
Awards / CSRBell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.
May 2, 2013
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Sony launches a social project with MTV
Electronics / Social mediaThe electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.
Saatchi & Saatchi boosts creative department
Hires / Industry MovesThe Toronto shop brings in Michelle Orlando as head of production, as well as Matt Antonello and Joel Arbez as creative group heads.
Back Page: Covenant House’s Hope
CSRYoung artists from Covenant House make hope colourful.
Sport Chek cheers on athletes’ parents
Retail / Screening Room / Sports+EntThe retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Next Media Stars: Jacquie Albrecht drives metrics forward
MediaThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Next Media Stars: Amanda De Fields chalks up a digital strategy
CPG / MediaThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Leo Burnett snags four Clio awards
AwardsThe agency took home the most trophies amongst the Canadian winners, with Zulu Alpha Kilo, BBDO, Taxi and others snagging a few more.
Tribal DDB Toronto rocks the Webby’s
AwardsThe agency won four awards for the McDonald’s “Your Questions. Our Answers” campaign, which contributed to Tribal DDB Worldwide taking home the Webby award for Agency of the Year.
Dixie Mall unleashes shoppers
Fashion+ClothingThe mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Zulu Alpha Kilo promotes Mike Sutton to president
Industry MovesThe change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency’s creative output.
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