MEC

NKPR wins business for outdoor retailer MEC

The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.

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Hudson’s Bay goes Dutch

The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.

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Cossette adds to strategy strength

Four recent additions look to diversify the department’s expertise and better inform the creative product.

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National adds new VP, director

Shannon Emily Davidson and Candi Jeronimo join the PR shop’s consumer marketing team.

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AOY entry deadline extended

You have a few more weeks to submit your intent to enter our agency competitions.

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Why walk when you can hop?

Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.

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Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

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First round of Carte Blanche winners announced

These OOH ideas won their clients $50,000 to execute them on Astral’s network.

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Citizen Relations names new North American leader

Nick Cowling adds duties in the U.S. to his Canadian president role to encourage collaboration between offices.

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Up to the minute: NKPR’s latest win

Plus: Diageo launches a global media review and more news you may have missed.

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What are car buyers looking for?

A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.

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Women less confident with financial decisions

A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.

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Miami Ad School prepares for launch

A strategy and planning boot camp will welcome the school’s first students in Toronto.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.