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Path to Purchase: The new value equation

Brands and retailers are always exploring new ways to grow their share of basket.

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Shopper Innovation Awards: Harley-Davidson floats a showroom

The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.

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Shopper Innovation Awards: Canadian Tire gets tested for life in Canada

To reassert itself as the retailer with the best products suited for life here, it aimed to really prove its merchandise was up to the task.

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Shopper Innovation Awards: Ikea sets the House Rules

Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people’s homes.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Shopper Innovation Awards: Corona ups the patio experience

The beer brand hit the patios in a big way to increase summer sales.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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Shopper Innovation Awards: Tim Hortons’ blind taste test

To launch its Dark Roast coffee, the QSR took the notion of “dark” seriously.

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Shopper Innovation Awards: Walmart’s flyer becomes wearable

The retailer created pajama flyers to make shopping even more convenient.

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Shopper Innovation Awards: Ikea teaches interior decorating

The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.

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Shopper Innovation Awards: Alexander Keith’s infuses new flavour

The beer brand created an infuser to allow its drinkers to experiment with their brew.

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Shopper Innovation Awards: Fido offers the whole kit and caboodle

To compete against other telcos’ prepaid offerings, Fido created unique packaging for the launch of the Fido All‐in-­one Prepaid Kit.

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Shopper Innovation Awards: Kraft celebrates community pride

The CPG co launched its Celebration Tour and partnered with Loblaw to communicate with PC Plus members.

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Shopper Innovation Awards: Sport Chek debuts a tech haven

Featuring digital projection, touch-screens and bar code scanners, the West Edmonton Mall marked the second wave of innovative retail space for Sport Chek.

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Shopper Innovation Awards: Tim Hortons joins the neighbourhood

To highlight how the QSR is part of people’s homes, it turned an ordinary house into a Tims overnight.