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Subway fishes for quality

Sid Lee’s first campaign for the QSR takes it in a new direction to promote its Atlantic Canada Lobster offerings.

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Make-A-Wish’s homegrown ‘fun-raising’

The charity hopes to get people interested in the brand from a young age with its first Canadian-made PSAs.

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Vision7 restructures

Four operating divisions and new additions to the management team chart the course for international growth.

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National hires a pair of new leaders

Former Kenna creative lead Brian Langerfield and strategy consultant Julien Coulter join the PR agency.

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Media Director of the Year entries now open

It’s time to throw your fearless leader’s name into the ring. But be quick about it – submissions close July 31.

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Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

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Miles Nadal resigns from MDC

The holding company’s founder and CEO departs as an investigation by the SEC continues.

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Leo Burnett’s side gigs

From drag to DJ-ing, take a peek at the shop creatives’ second lives.

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BBDO promotes Tim Welsh to new video role

As director of content production, Welsh will grow in-house post-production unit Ricochet and expand its video offering.

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Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

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Check it out: Rabba says it’s all worth it

The Toronto-area grocery chain uses humour in a new radio series touting the fact that it’s open late.

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How top brands bet on YouTube

New analysis by Google and Pixability shows investment and engagement with brands’ YouTube content is rising.

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Cossette wins Groupe Media TFO

The shop will handle advertising, marketing and communications work for the next three years.

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Nurun hires former Publicis Caribead CEO

Christophe Attele joins the agency as VP of client services in Montreal.