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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Danone names National as PR AOR

The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.

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Cheerful creatives make (more) holiday cheer

Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.

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Winning with self-employed women

Harbinger’s Jennifer Lomax checks out what makes self-employed ladies tick when it comes to brand preferences.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

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Maverick hires a VP

The Toronto shop has brought in Rick Byun to help grow the business.

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Gifts for the marketer who has everything

Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.

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Vision7 sold to BlueFocus for $210 million

Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.

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Oliver Walsh gives Aritzia a digital makeover

We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.

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The problems of an all-or-nothing mindset

A new study from NABS shows marcom staff are overworking themselves due to the demands of the industry.

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What to expect in 2015: report

Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford’s annual trend report the answer is yes.