canada goose

Canada Goose gets emotional

Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.

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Consumers feel good about spending…carefully

The majority of Canadians say they have extra funds to spend, though debt remains the biggest barrier.

villaggio

Villaggio courts the bread lovers

The Dempster’s line has a new brand platform targeting those with no inhibitions about bread.

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On being a dinner-date-worthy brand

Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.

coors light

Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

BENJAMIN MOORE - Benjamin Moore® reveals Trends

Painting consumer confidence

From neutrals to shades of green, Benjamin Moore’s Colour of the Year indicates folks are finally over the recession.

Heart and Stroke

Lowe Roche picks up an IPA Award

The Toronto shop has won an effectiveness trophy for its work for the Heart and Stroke Foundation.

bunnies

It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

stim halloween

Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

carroussel2

Cirque du Soleil goes tropical

The Montreal-based circus has joined Club Med on a circus training program for the whole family.

mayb glass

Turning a smoky eye to the future

How a L’Oreal-wide digital mandate led the Maybelline line down the Google Glass runway.

pfizer

Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

brother

Oh, Brother: seeking a branding bromance

The Montreal electronics co is bowing its first-ever brand campaign focused on its personality.