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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Canadian consumers feel the pressure

Nielsen’s Consumer Confidence Report shows how an economic dip has impacted spending habits.

Rethink

Rethinking risk

Rethink Breast Cancer’s new documentary reveals what it means to be high risk for the disease.

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ZenBanx gets real

The former ING Direct CEO’s new banking app launches with a campaign centred on freedom.

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Nancy Crimi-Lamanna joins FCB

The former BBDO exec will work alongside the recently-promoted Jeff Hilts to lead FCB’s day-to-day creative.

TrojanOne

TrojanOne hires new VP of consumer engagement

Rebecca Shanks returns to the agency after a decade with Coca-Cola.

telus

Telus hears your screams

With “Expect More” the telco opens the lines of communication with customers and admits it can do better.

OLG

OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

Gaetan

Gaetan Namouric leaves Bleublancrouge

The head of creative departs to start his own company.

Growers

Growers goes after the weekend

The cider brand targets a younger demographic with its long weekend-centric campaign.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.

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Kraft Dinner account goes for a ride

The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.

McFlurry

Check it out: McFlurry’s Canadian roots

A new spot celebrating the treat’s birthday also reminds us where it was born.

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Campbell’s helps moms say thanks

The brand’s new social campaign acknowledges all the help that mothers get.