123W to hit the stage at Cannes

Agencies / Cannes

The Vancouver shop will present on how it’s gone from a garage to a linen factory and why it’s a different type of agency.

Carpe diem: A marketing renaissance in the making

Innovation

Aldo Cundari looks at why change needs to come from the top.

Tim Dolan launches digital consultancy

Agencies / Industry Moves

The former VP digital at Cossette is starting off with two clients he’s helping manage the transition into digital channels.

Tangerine’s racing trains

Financial+Insurance

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.

Want someone to follow the crowd? Turn up the heat

Research

Warm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.

Rethinking the printer

Innovation

Take inspiration from this reinvention of an everyday object: The Roomba of printing has arrived.

The niche social networks Canadians are adopting: study

Research / Social media

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

AToMiC shortlist: part three

Awards

Strategy’s got your Best Brand Integration nominees.

Canada takes home eight ADC Cubes

Awards

Juniper Park, Leo Burnett and Sid Lee are among those that won, with Canadian band Arcade Fire picking up a Tomorrow Award.

Marketel launches Marketelle

Agencies / Women

With 80% of women saying advertisers don’t get them, and many left feeling patronized, the Montreal agency opens a new division dedicated to the ladies.