Raptors tease new branding

Branding / Digital / Television

Aimed at showcasing the non-hockey elements of Toronto, the team has released a “rallying cry” spot as it starts its first playoff run since 2008.

Nabob mocks the fixings

CPG / Food & Bev. / Food+Beverage / Screening Room

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

Putting the ‘Awe’ in augmented reality

Experiential / Innovation

This Toronto AR company is working to create artificially intelligent avatars that can interact with people in real life.

Seven very sweet ads

Creative / Food & Bev. / Food+Beverage / Screening Room

If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.

Infographic: Online video fans favour QSRs

QSR / Research

Does watching a video online mean you’re more likely to head to McDonald’s? According to this survey it does.

Becel, IGA and Les Sucreries Beaurivage partner up

Retail / Shopper Marketing

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

One Direction jazzes up snack packs

CPG / Retail / Shopper Marketing

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

Amazon’s game-changing grocery device

Food+Beverage / Innovation / Retail / Shopper Marketing

Scan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.

Are bricks-and-mortar retailers ready for flexible pricing?

Retail / Shopper Marketing

Nurun’s Audrey Carr on how a hybrid dynamic/flexible-pricing model can be win-win for retailers and consumers.

Checkout51 grows staff, user base

CPG / Retail / Shopper Marketing

The Canadian startup has hired new execs and just began doing business in the U.S., doubling its team in size to keep up with an additional 1.2 million customers.