Drixoral took advantage of digital billboard capabilities to display real-time, traffic-related messages linking road congestion with nasal congestion. An in-depth analysis of traffic patterns of Toronto, Vancouver and Montreal allowed Astral to pinpoint the most relevant locations for the messages.

Sponsored Supplement

The new OOH front: Dynamic, interactive and immediate

Beacons rolling out across Canada are the latest sign that out-of-home advertising is upping targetability and real-time relevance

The Blinds (2)

On simplifying complexity

Dominique Trudeau on returning to a simpler time and finding truth in advertising.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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Sid Lee’s changing of the guard

Two new ECDs mark the agency’s shift from growing to grown.

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Canadians feel let down by rewards programs

More than half of Canadians have felt frustrated with the point redemption process and 49% were unhappy with perk options.

The sweater

NFB launches merch line with Roots

How the National Film Board chose a partner for its first-ever licensing deal.

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Taxi Calgary shuts its doors

Work from that office will now be handled by Vancouver, with 12 staff members laid off between the two locations.

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

Goodlife

GoodLife looks for everyday heroes

The fitness co tries to break down the top barrier to joining a gym: intimidation.

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72% of all new products fail: study

Product innovation is at risk at companies unable to increase their profits due to price wars and other pressures.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

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Orville pops up a mobile movie fest

Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.

MakeupGenius

L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.