Toronto Argos tackle the ‘man up’ mentality
The PSA for White Ribbon calls on youth to take small actions to end violence against women.
Want to play a game? Grab a bag of Doritos
Roulette, the latest buzz-worthy line from PepsiCo, practically begs people to challenge friends.
Finding the she-spot
Marketelle’s Jessie Sternthal on finding that elusive, yet glorious $20-trillion-a-year place where female consumers live.
Can brands find love on Tinder?
Companies looking for a bit of action on mobile dating sites should read this latest study.
Throwback Thursday: strategy in 1996
For our 25th anniversary, we’re travelling through time. In ’96 Lowe Roche was born and Motorola debuted wearable tech.
Smart takes the five-metre race
To sell its new electric vehicle, the car co shows off its starting power in an itty-bitty drag race.
Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.
Was this deal an epic missed opp for local brands?
Canadian YouTube hit EpicMealTime is getting 1,300 pounds of American Hormel Bacon in a year-long partnership.
Taco Bell’s really (really) boring video game
No joke, the QSR built the perfect game to play while waiting in line that rewards folks for “really high-octane moves” like tapping your toes and yawning.
Who’s judging this year’s CASSIES?
The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.
Netflix goes spoiler-free
Following a Bronze Lion win last month, the SVOD is back with a bigger marcom push playing off movie tropes.
Canada’s got Pencil-winning young talent
A BBDO art director and Alberta graphic design student each took home a D&AD New Blood Pencil this month.