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TBWA wins health client

The agency will lead MuscleCare Canada’s expansion into new markets as part its new focus on smaller clients.

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Sun Life shows Quebecers a brighter life

The financial co goes high-tech, giving festival-goers an immersive experience using iPads and Oculus Rift.

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Square One thinks globally

The Toronto-area mall is tapping into social media style stars in a bid to become a fashion destination for Ontario shoppers.

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Are brands set up for the long haul?

Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?

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Peter Ignazi and Carlos Moreno join Cossette

The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.

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The 2015 Creative Report Card

It was a big year for DDB, Molson and Rethink. See who else topped the list and find out where you landed on the report this year.

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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success

A look back at the Beer Fridge’s epic journey, which brought it to the top of this year’s CRC.

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Creative Report Card: DDB gets it

The top agency on the list this year takes us inside its award-winning work for Netflix.

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Creative Report Card: Taking Rethink to new heights

This year’s top creative directors, Chris Staples and Ian Grais, talk about how they keep the creative juices flowing at their agency.

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Creative Report Card: Leo Burnett Always brings it

The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.

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Creative Report Card: Fighting tooth and nail for big ideas

The top art director, Rethink’s Joel Holtby, and top copywriter, Saatchi’s Matt Antonello, dish on what brought them to the top this year.

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Creative Report Card: The year’s biggest trailblazers

They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year’s report.

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Creative Report Card: Methodology

A breakdown of how the report is scored, and which awards count.

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.