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How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

biotherm

What branded content isn’t

It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.

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Tangerine spies wearables in its future

In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.

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Le Saint-Sulpice’s suite stories

The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.

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Meet Wood and Graphite, D&AD’s new Pencils

Nominations and In Book be gone! The London-based org has replaced the former award titles with new Bronze and Silver equivalents.

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Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

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All the single ladies (brands, throw your hands up)

Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.

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Help crown our Marketer of the Year

Weigh in on the state of the industry and vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia.

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Transcend3 adds co-creative director

Lisa McCoy has come to the Toronto-based agency and already has a rebranding initiative under her belt.

Handsome Brut Bottles Row

A more casual sparkling wine

Handsome Brut is trying to shake off the category’s feminine association to pop with men.

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Sears Canada appoints interim CEO

The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.

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CCM brings Tacks into the now

Bringing a skate brand back after 10 years meant finding a way to highlight both legacy and innovation.

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Campbell Canada names new VP marketing

Moya Brown assumes the role, leading the company’s marketing operation across all brands.