Check it out: Fighting society’s limits on our burgers
Schweid & Sons creates a loving, slightly ridiculous parody of “#LikeAGirl.”
Up to the Minute: Edelman acquires Sixdegres
Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.
Winnwell Hockey returns with ‘#ScoreLike’
The heritage brand tries to compete in the modern world with an edgy campaign based on locker room talk.
Boston Pizza gives its menu the all-star treatment
A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.
How did Canada fare in the Gunn Report?
Leo Burnett Toronto was ranked first in Canada and fifth globally, while #LikeAGirl was the top campaign in the world.
Campbell’s showcases its possibilities
The Cantina pop-up gives the “We All Soup” platform an on-the-ground presence.
Joe Fresh Beauty launches in Shoppers
The line launches in 850 stores with a campaign centred on creating the “5-Minute Face.”
Montreal firm takes neuromarketing online
Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.
Lessons from the ‘Supermarket of the Future’
Jackman Reinvents’ Ardie Wen on how brands and retailers need to think about tech’s role in the store environment.