Where are we when it comes to wine?
Mintel breaks down Canadian habits and areas for brands to potentially grow in the category.
Check it out: Toys need our help
Honda Canada shows that little stuffed animals can’t make it to toy drives themselves.
Welcome to the new Shopper Marketing Report
Our report’s new format delivers shopper marketing news to your inbox every two weeks.
Shazaming the mobile coupon
Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.
Want on-trend gifts? Ask Watson
How IBM is using its cognitive computer to help with holiday shopping.
Campbell’s new year plans
Company president Ana Dominguez talks millennials, media mix and changing paradigms.
Shoes.com taps into artificial intelligence
The online retailer rolls out a new visual search tool as it continues to grow aggressively.
WWF and Love Nature pair up for branded content
The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.
Reebok builds its hockey presence
The official producer of NHL apparel looks to be a bigger part of hockey fandom with its first social campaign.
Airbnb makes itself at home at the ACC
The site and venue team up for an overnight ultimate sports experience contest.
Check it out: When art meets advertising
DentsuBos and 360i “Flip the Script” to show that filmmaking and marketing are more alike than you’d think.
Where will holiday spending dip the most?
All Canadians are planning to spend less this year, but some provinces will scale back more than others.