TBWA wins health client
The agency will lead MuscleCare Canada’s expansion into new markets as part its new focus on smaller clients.
Sun Life shows Quebecers a brighter life
The financial co goes high-tech, giving festival-goers an immersive experience using iPads and Oculus Rift.
Are brands set up for the long haul?
Publisher Mary Maddever noticed a trend among the award-winning campaigns of the past year. Are we thinking too short-term?
Peter Ignazi and Carlos Moreno join Cossette
The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.
The 2015 Creative Report Card
It was a big year for DDB, Molson and Rethink. See who else topped the list and find out where you landed on the report this year.
Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge’s epic journey, which brought it to the top of this year’s CRC.
Creative Report Card: DDB gets it
The top agency on the list this year takes us inside its award-winning work for Netflix.
Creative Report Card: Taking Rethink to new heights
This year’s top creative directors, Chris Staples and Ian Grais, talk about how they keep the creative juices flowing at their agency.
Creative Report Card: Leo Burnett Always brings it
The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.
Creative Report Card: Fighting tooth and nail for big ideas
The top art director, Rethink’s Joel Holtby, and top copywriter, Saatchi’s Matt Antonello, dish on what brought them to the top this year.
Creative Report Card: The year’s biggest trailblazers
They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year’s report.
Creative Report Card: Methodology
A breakdown of how the report is scored, and which awards count.
Getting to real human truth
After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.