With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

Sponsored Supplement

FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.

stanfields

Stanfield’s picks Extreme

The underwear brand brings its agency work back to the Maritimes.

shutterstock_192308534

Solving the ‘human problem’

Taxi’s Thomas Kenny on how the ad industry is taking the wrong approach to the creative brief.

lg2-desj-marche-central

Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

JuniperPark_TBWA_Partners

TBWA\Toronto, Juniper Park merge

Jill Nykoliation will head up the new shop, while TBWA’s Canadian president Jay Bertram has resigned.

Telus

Telus pushes control

A new spot touts the power customers can have over their TV content.

nationalbank

How do you get $2 into a glass booth?

A stunt by National Bank aims to show the unique situations where Interac e-transfers can be used.

Fantuz_screenshot

Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

shutterstock_257565412

Jam3 expands to L.A.

The digital shop will open its first U.S. office next month after seeing major growth over the past year.

rethinkbccombo

Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

Walmart

Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

Holt-5

Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

shutterstock_229761016

Up to the Minute: Red Lion’s roaring new hires

Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.

Will_New_Hires

Will increases its power

The shop’s founders tap into their roots at Cossette for hires in response to new business.