Yes we Cannes: All about the kids
Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.
A call for more inclusion
In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.
Metro customizes the grocery trip
The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.
Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
BCON wrap: seven lessons on branded content
From how to work with The Onion to creating “content on steroids,” here are a few key takeaways from yesterday’s event.
Why Kraft and Heinz should stay local
Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.
Cause engagement by the numbers
Do cause campaigns drive purchase intent? We break down the numbers.
Joe Fresh expands footwear with Aldo deal
The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.
What makes consumers cry foul?
Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.
Schick gets a Slice of branded content
A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.
Heinz to merge with Kraft
A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America’s third-largest food company.
Brands get STEM-sational
Energizer and Cisco are among the brands that are encouraging careers in math and science through new programs.
Brands bet big on the Raptors
MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.
Epic is On Instagram
Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.