NKPR wins business for outdoor retailer MEC
The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.
Hudson’s Bay goes Dutch
The retailer and its Saks Off 5th banner plan an expansion in the Netherlands over the next two years.
Cossette adds to strategy strength
Four recent additions look to diversify the department’s expertise and better inform the creative product.
National adds new VP, director
Shannon Emily Davidson and Candi Jeronimo join the PR shop’s consumer marketing team.
AOY entry deadline extended
You have a few more weeks to submit your intent to enter our agency competitions.
Why walk when you can hop?
Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.
Air Canada creates novice maestros
A cross-country interactive installation aims to show the brand’s support for the arts community.
First round of Carte Blanche winners announced
These OOH ideas won their clients $50,000 to execute them on Astral’s network.
Citizen Relations names new North American leader
Nick Cowling adds duties in the U.S. to his Canadian president role to encourage collaboration between offices.
What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.
Women less confident with financial decisions
A Mintel study suggests that while their earning power increases, many fear their financial savvy isn’t keeping up.
Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.