FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Check it out: A dog foodie spot
Walmart Canada and JWT put a canine spin on the food truck trend.
Live like an animal
This VR headset lets users view – and feel – the forest through a new perspective.
Two Oceans keeps summer alive
The wine brand goes after millennials with its beachy experiential activation.
Yop’s youthful ambition
A new campaign from the General Mills yogurt brand hones in on teen activism.
A case for Canadian cheese
The Dairy Farmers of Canada touts the quality of our own Paris and Holland.
Is Black Friday losing its allure?
New Mintel research reveals there are opportunities to reach Canadian shoppers earlier in the holiday season.
Danette unwraps some chocolate
The Danone dessert goes after Ontarians with a focus on ingredients.
Check it out: Uber takes on hunger
The app gives a literal meaning to the term “food drive” to bring meals to those in need.
Canadian Tire launches m-wallet
The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.
Read all about it: Rethink wins big at Extras
The agency takes home most awards from Newspapers Canada for the best in print advertising.
MacLaren adds new creative directors
The award-winning team of Chris Duffet and Scott Johnson join the agency from Taxi.
Tim Hortons gets NHL stars in-store
Sidney Crosby and Nathan MacKinnon take a shift in their hometown Tims, while the QSR gets into the trading card game.