With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

Sponsored Supplement

FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.


Doritos’ collision course

The PepsiCo brand uses a 12-hour event on Periscope to promote its latest limited-time chips.

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Check it out: A dog foodie spot

Walmart Canada and JWT put a canine spin on the food truck trend.


NY Ad Week blog: The path to sustainable advertising

Publisher Mary Maddever on the quest for a kinder, gentler Minority Report-less future.

Copied from Stimulant - VR animal headset

Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.


Two Oceans keeps summer alive

The wine brand goes after millennials with its beachy experiential activation.

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Yop’s youthful ambition

A new campaign from the General Mills yogurt brand hones in on teen activism.

OOH Alberta

A case for Canadian cheese

The Dairy Farmers of Canada touts the quality of our own Paris and Holland.


Is Black Friday losing its allure?

New Mintel research reveals there are opportunities to reach Canadian shoppers earlier in the holiday season.


Danette unwraps some chocolate

The Danone dessert goes after Ontarians with a focus on ingredients.


Check it out: Uber takes on hunger

The app gives a literal meaning to the term “food drive” to bring meals to those in need.


Canadian Tire launches m-wallet

The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.


Read all about it: Rethink wins big at Extras

The agency takes home most awards from Newspapers Canada for the best in print advertising.


MacLaren adds new creative directors

The award-winning team of Chris Duffet and Scott Johnson join the agency from Taxi.


Tim Hortons gets NHL stars in-store

Sidney Crosby and Nathan MacKinnon take a shift in their hometown Tims, while the QSR gets into the trading card game.