Creative Agencies: Sponsored Supplement
Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge
Tim Hortons’ evolving approach to ‘True Stories’
Strategy got the skinny on the brand’s latest experiential stunt – a transformed home in Calgary – and how this marks an evolution in the iconic campaign.
Millennials hot on brands but cold on consumerism
Almost half of young people say brands don’t take them seriously enough, according to a new Havas report.
BrandHealth picks up three Clios
The Peterborough-based shop picked up a Silver and two Bronzes for its “Best Before Date” spot.
Ritz bites into UGC for new format launch
With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.
Personalize to push purchasing
Retail needs to up its game with tech and customization, says Launch!’s Kelly McCarten.
Walmart’s budding beauty play
Flower, the retailer’s cosmetics line with Drew Barrymore, hits stores this fall, touting prestige at an affordable price.
Fast-casual restos growing quicker than fast-food
A new Technomic report finds the lines between the two competitors in the limited-service restaurant category are getting fuzzy.
SKE Labs brings smarts to the kitchen
The tech co is introducing two new products – one that orders online for you, another that tracks what’s in your food.
Hunt’s gets consumers cooking
The canned tomato brand teams up with a celebrity chef in Quebec to stir up interest in its products.
Diet Coke gets fashionable
Need a break? The Coca-Cola line wants you to spend it with them, browsing the brand’s curated clothing collection on Gilt.com.
Target rolls out collaborations
Tapping into the popularity of limited runs, the retailer brings in new fashion and home lines.
Famous Folks enjoying growth spurt in Halifax
The agency adds CD Bruce Whelan in a year where it doubled its workforce in the Maritime city.
Leo Burnett, Zulu Alpha Kilo swim with the Sharks
The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.
Rethinking the tip jar
In our ever-more cashless society, take inspiration from this digital coin mug.