CIBC mascot Percy the penguin gets a checkup and helps show Canadians all the ways the bank can fit their lives.

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Agency A-List – Juniper Park\TBWA: The home of disruption

The agency drives growth and defies conventions.

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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Indochino expands its retail footprint

New locations in Toronto and Ottawa follow record sales growth and a multi-million dollar investment.

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Up to the Minute: A new VP at Lg2

Plus: Harry Rosen hires a new shop and more news you may have missed.

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The future is female, and other lessons

FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.

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Mastercard debuts new branding

In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.

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How Mogo is making the most of its footprint

Trendy design and in-person staff help draw in the financial company’s millennial target and make them feel comfortable.

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Desperado is now Lumency

The experiential and sponsorship agency rebrands as it continues its expansion in Canada and the U.S.

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Check it out: An augmented drone

For those who are truly competitive with Pokemon Go, there’s some aerial assistance.

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Links of London expands in Canada

The luxury jewelry brand comes out of the department store to stand on its own.

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Johnsonville introduces racing fans to a giant grill

The sausage brand will be serving a lot of brats at the Honda Indy Toronto as part of a cross-country event circuit.

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Canadian Tire replaces CEO with a familiar face

After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Natrel’s Milk Bar comes to Toronto

The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.