Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Introducing strategy’s CMO Council for 2020
From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
SSQ Insurance selects Lg2 as new AOR
After being brought in on a limited assignment last year, the agency’s Toronto and Quebec offices will now execute a national strategy.
Design jury announced for 2020 Marketing Awards
Meet the creatives and designers deciding winners in the category as the next deadline for entries approaches on Jan. 17.
Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Maple Leaf Foods CEO ‘livid’ after Iran plane crash
Michael McCain used the brand’s Twitter account to express candid feelings about what led to the tragedy.
Shortlist announced for 2020 AToMiC Awards
The awards recognizing collaborative and creative use of advertising, tech, media and content will be given at a gala on March 3.
Breast Cancer Society builds on its multicultural outreach
The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.
GoodLife begins the year with a focus on diversity
FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Tim Hortons hires McDonald’s marketer as CMO
The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.
Subway and Martha Stewart give a lesson in plant-based food
Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.
