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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.

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Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

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What makes a Brand of the Year

Publisher Mary Maddever on how this year’s top brands found a gap, picked a lane and stuck to it.

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People are on the fence about facial recognition

A survey reveals there are more consumers apprehensive about the tech than there are ones ready to embrace it.

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Tech In Action: Samsung strums a bridge in Ireland

The Galaxy S8 helps an artist play a city-sized harp for “Do Bigger Things.”

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CrowdCare is now Wysdom.ai

The AI-based customer service company has also secured new funding to fuel a global expansion.

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TD brings conversational AI to its app

The bank partners with Kasisto to provide automated chat while also launching a new program to support emerging fintech patents.

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Alberta open to both private and government weed retail

The province’s draft of its cannabis plan has some key differences from Ontario and New Brunswick.

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ICA adds a new agency operations leader

Former Grey COO Leah Power joins to help shops better communicate with client-side procurement.

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KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

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The market for pet parents

Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.

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2017 Brands to Watch: How Saje struck oil

The natural skincare company is sprouting up everywhere.

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Travel Alberta takes a breath of fresh content

How the brand is moving from being a campaign marketer to an “always on publisher.”