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Should agencies stop pitching?

Why Couleur Locale’s Dominique Trudeau released a manifesto stating he would no longer pitch for business.

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ICF Olson combines agencies under ICF Next banner

Individual agency brands will cease to exist in 2019 in favour of a more holistic offering.

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Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

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International Franchising Inc. acquires Sweet Jesus

The acquisition adds a millennial-friendly chain to the company’s portfolio, which includes Yogen Fruz and Pinkberry.

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A2C asks government for ‘fiscal fairness’

The industry body wants to see tax incentives for tech companies made accessible to Quebec’s agencies.

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WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

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Aviva shows link between insurance and goalies

Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.

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McMillan names new leadership

The Ottawa agency makes executive changes as CEO and CCO Gordon McMillan moves into a new role.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

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Up to the Minute: Brandfire names managing director

Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.

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YWCA sends sexts to strangers

The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.

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Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

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Fuse Marketing joins the Worldwide Partners network

The partnership opens global opportunities for the agency as it looks to meet demand from clients looking internationally.

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Sleep Country to acquire Endy

The mattress retailer buys one of its direct-to-consumer competitors to bolster its online offering.