Brand thinkers make the industry go ’round
Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.
The opportunities Myant is exploring in textile tech
From the Tech newsletter: With new AOR The Turn Lab, the company is preparing to show the impact it can have on different sectors and consumers.
National Bank, Desjardins invest into Mylo
The fintech app will develop new products with support from the banks, aligning with their own digital goals.
Is your digital transformation missing the human element?
A report shows that engaging with employees across departments, as well as consumers, is a key focus for technology leaders.
Maple Leaf has gone carbon neutral
The food company claims that setting new targets and investing in sustainability projects have reduced its net footprint to zero.
Canopy Growth helps Drake launch cannabis company
More Life Growth Company is taking a wellness-focused approach to distributing to global markets.
UNICEF Canada outlines the rights of kids, both big and small
The non-profit has launched a new campaign to make global causes more relateable to Canadian audiences.
Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
2019 Agency of the Year: Design
Our final category looks at the agencies infusing design craft across their work.
Publicis Toronto names new president
Long-time staffer and former CMO Brett McIntosh takes on leadership of the office.
CDSS and Google want voice assistants to be more inclusive of Down syndrome
The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.
Co-chairs announced for 2020 SIA Awards
Unilever’s Gina Kiroff and Loblaw’s Cheryl Grishkewich will lead a jury awarding the best brand and shopper activations.
2019 Agency of the Year: PR
This year’s top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
