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Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

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Bleublancrouge expands its leadership in Toronto

ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.

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Strategy Awards 2019: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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Loblaw unites around Thanksgiving

A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.

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Havas Montreal appoints new president

Stephane Mailhiot takes over leadership of the agency as it retools its offering, while Alex Panousis becomes CEO of Havas Village.

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MediaSmarts brings back the ‘House Hippos’

The non-profit relaunches a much-loved PSA as part of a campaign to educate children about online disinformation.

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Cossette adds three VPs to strategy leadership

The agency hires Nancy Beattie and Debra Kavchak-Taylor, while giving Fernando Aloise a promotion.