Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
DDB makes additions across disciplines
The agency bolsters its ranks with senior appointments across its advertising, shopper marketing, CRM and PR agencies.
Canadians spending more at warehouse club stores
Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.
Black & Abroad wants to send Black travellers ‘back to Africa’
Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.
More pieces added to Mosaic
The agency boosts its creative capabilities to tackle business challenges more holistically.
Corner Office Shifts: Mondelez, Destination Canada and more
A round-up of senior-level executive changes you may have missed.
What makes a ‘pioneering CMO’?
New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.
Insights from the Next Top Ad Execs
The competition revealed that younger Canadians struggle to define AI and don’t consider it with a sense of urgency.
ICA calls for boycott of Canada Post RFP
The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.
View from the C-Suite: Kellogg joins the plant-based race
VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.
Church + State lands three new clients
The agency is leading work for two Co-operators brands and packaged meats company Lou’s Barbeque.
Series of hires and promotions come to 123w
The agency has named a new COO and brought on two new creative directors.
NABS stokes some friendly competition
The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.
