Environics wins Google
The tech giant moves from Media Profile to a new shop, which will handle its media relations and public affairs.
Frank + Oak escapes from fashion traditions
The company is adopting a new strategy, breaking away from seasonal approaches to new product launches.
Boston Pizza ‘gathers round’ a new strategy
Why the restaurant brand is moving away from its sports-centric approach.
Giants & Gentlemen named AOR for Aphria
The Toronto agency will help the cannabis producer as it prepares for legalization of recreational use.
Tech in Action: Customize your hold music
SapientRazorfish has a secret weapon to put clients in a better mood before a conference call begins.
Adobe adds AI to its personalization engine
New smart and automated features in Adobe Target aim to help marketers make better, faster decisions when it comes to their online platforms.
Facebook acquires startup to make its AI more helpful
The acquisition of Ozlo may improve the conversational abilities of its chatbots and personal assistant.
RBC launches two new iOS payment options
Customers can now ask Siri to pay their bills for them and use iMessage to send e-Transfers.
Sid Lee hires new CDs
Jennifer Rossini and Laura Stein join the agency in Toronto following new client wins and organic growth.
Billy Bee searches for sweetness
The brand reinforces its 100% Canadianness by celebrating our kindest towns.
Aldo Group expands with U.S. Camuto acquisition
The Montreal-based company adds to its footwear and accessories business.
Ad Standards rebrands, but its mission stays the same
Truth and accuracy are front and centre in a new campaign communicating its rebrand.
Men review shampoo, too
ChickAdvisor is expanding its sites as the men’s personal care category grows.
