Should agencies stop pitching?
Why Couleur Locale’s Dominique Trudeau released a manifesto stating he would no longer pitch for business.
ICF Olson combines agencies under ICF Next banner
Individual agency brands will cease to exist in 2019 in favour of a more holistic offering.
Curling Canada reaches out to enthusiastic, novice fans
The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.
International Franchising Inc. acquires Sweet Jesus
The acquisition adds a millennial-friendly chain to the company’s portfolio, which includes Yogen Fruz and Pinkberry.
A2C asks government for ‘fiscal fairness’
The industry body wants to see tax incentives for tech companies made accessible to Quebec’s agencies.
WestJet gives Christmas Miracle a global view
The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.
Aviva shows link between insurance and goalies
Freddie Andersen serves as a stand-in for disaster relief in new spots for the brand’s Maple Leafs Insurance.
McMillan names new leadership
The Ottawa agency makes executive changes as CEO and CCO Gordon McMillan moves into a new role.
IGA taps into holiday cooking occasions
An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.
Up to the Minute: Brandfire names managing director
Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.
YWCA sends sexts to strangers
The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.
Tim Hortons relaunches its ‘True Stories’ platform globally
With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.
Fuse Marketing joins the Worldwide Partners network
The partnership opens global opportunities for the agency as it looks to meet demand from clients looking internationally.
Sleep Country to acquire Endy
The mattress retailer buys one of its direct-to-consumer competitors to bolster its online offering.
