Messaging CA - Strategy homepage and newsletter thumbnail image-4.1.19

Sponsored

It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

Mosaic-team

More pieces added to Mosaic

The agency boosts its creative capabilities to tackle business challenges more holistically.

Corner Office

Corner Office Shifts: Mondelez, Destination Canada and more

A round-up of senior-level executive changes you may have missed.

Businesspeople At Meeting

What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

Microsoft

Insights from the Next Top Ad Execs

The competition revealed that younger Canadians struggle to define AI and don’t consider it with a sense of urgency.

canadapostmailbox

ICA calls for boycott of Canada Post RFP

The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

Handshake-1

Church + State lands three new clients

The agency is leading work for two Co-operators brands and packaged meats company Lou’s Barbeque.

123w-2019April-Announce

Series of hires and promotions come to 123w

The agency has named a new COO and brought on two new creative directors.

PowerPoint Presentation

NABS stokes some friendly competition

The non-profit launches a toolkit to help agencies contribute to its $60,000 fundraising goal.

staples

Staples pilots same-day delivery with Instacart

The office retailer continues on a reinvention path by adding another option to its ecomm offering.

starbuckscup

Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

D&P-main

Doug&Partners hires first head of digital experience

The naming of Moxie Garrett to the role is expected to help the agency continue to move more “upstream” with clients.

IMG_5517-2 (1)

No Fixed Address names new PR leads

Katie Muir and Jessica Goldberg will help lead communications strategies for clients like Disney and Dairy Farmers of Ontario.

Shaw-main2

Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.