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Which brands are building strong relationships?

Banks and airlines perform better than expected, plus other new research findings.

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Startup lessons for the agency world (column)

The new disruptors make difficult clients, but their influence and innovation can make your business more relevant.

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Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

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Promo! Awards 2017 co-chairs revealed

Entries are now open for the awards, celebrating the best in brand activation.

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Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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CASSIES Bronze: Kellogg’s treat trade

Leo Burnett helped Rice Krispies boost holiday sales in successive years.

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Taxi named AOR for Beam Suntory

The agency will provide creative and strategy for the company’s portfolio of spirits brands, including Canadian Club.

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Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

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Zulu hires a new ACD

Marcelo Mariano joins the shop following several years in the U.S. and Brazil.

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RBI acquires Popeyes

The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.

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Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.

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Behind Red Urban’s burger collaboration

Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.