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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Check it out: Leaving happy memories behind

Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.

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Tokyo Smoke opens beachhead in cannabis normalization campaign

The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.

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Tech in Action: You know nothing

A chatbot also serves as a smart encyclopedia for keeping track of characters from Game of Thrones.

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Google brings DeepMind to Edmonton

The AI research lab’s first international location aims to take advantage of local academic expertise in deep learning.

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Explorers’ Edge brings its attractions to mobile

The tourism organization launches a suite of tours to show connected travellers the full scope of what to do in Central Ontario.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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The Keg looks inside to show off its hospitality

The restaurant continues its push around special occasions by turning the focus to its staff.

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What’s next in TV’s digital revolution

Canada’s BDUs and networks are vying for eyeballs in the streaming wars.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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Nature’s Way makes a play for grocery aisles

With big chains looking for more supplements, Nature’s Way formulates a new retail plan.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.