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We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

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Round picks up Harlequin business

The Toronto agency is among only a “handful” that fit the needs of the global publisher of romance fiction.

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Giant Tiger gets inside the heads of its customers

The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.

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2019 Strategy Awards: Next level cause-vertising

Non-profits and brands take their gloves off in campaigns that call out the uninformed, ignorant and disengaged.

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How creative leaders are adapting to new tech

A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.

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Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

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The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Re/Max creates web series about home buying hurdles

“#HomeGoals” is an effort to build recognition among millennials, who are becoming a bigger part of a competitive market.

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EQ Bank keeps it simple

The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.

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2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.

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Nom Noms World Food comes to Pusateri’s

The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.