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Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

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Up to the Minute: Citizens and Collaborators names managing director

Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.

John Molson

Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

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Aurora promotes ‘dried flowers’ this Valentine’s Day

The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.

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Maple adds to leadership ranks

CCO Jason Cowell is among four hires as the multicultural agency picks up AOR work with Porsche and AmEx.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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Canada Goose aims to celebrate and support Inuit craftsmanship

A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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CloudRaker expands in Toronto

New design director Ian Matheson is among the several hires made across practices at the agency.

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Publicis Groupe reports lackluster Q4 growth

The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

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Rexall brings M&M to its frozen aisle

The drug store is diversifying its food offering while giving the Food Market access to urban customers.

Partners

CloudRaker acquires ASK Marketing

The agency bolsters its retail capabilities by acquiring the Montreal-based trade marketing and retail logistics company.