toughquestions

2017 Strategy Awards: Questrade asks the tough questions

The brand’s campaign featured TV spots with pointed client-advisor conversations.

EatTogether

2017 Strategy Awards: PC connects consumers over food

The “Eat Together” movement highlighted the personal connections that can be made over food.

Box2

2017 Strategy Awards: One less box to move

Montreal residents were given boxes to fill with food to lighten their moving load and help the less fortunate.

WhereAmI

2017 Strategy Awards: Ontario Tourism’s search for the familiar

The interactive campaign encouraged people to guess the locations of the imagery used.

Horse1

2017 Strategy Awards: OLG’s race for millennial spectators

A new brand was launched through a film that put viewers in the jockey’s saddle.

IT ran1

2017 Strategy Awards: It Ran for NABS

A parody magazine full of ads was created as a NABS fundraiser.

Sorry Image 2

2017 Strategy Awards: Montréal’s ironic apology

Montréal apologizes to its neighbours for the racket caused by its 375th birthday celebrations.

OneThatGotAway

2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

PowerPoint Presentation

2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

Gain by Gain Image 1

2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

Suck It Up Image

2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

Red Racer Across The Nation Collaboration Image 1

2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.

DownSyn3

2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.