Articles Tagged ‘Accenture’

Green holiday

One-third of holiday spending will go to green products

New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.

lauren-fleischmann-R2aodqJn3b8-unsplash

What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

Creative Data

A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.

adventure-alberta-backside-2916826

How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

hans-eiskonen-wn57cSQ7VzI-unsplash

Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

fintech2

Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

samuel-zeller-158996-unsplash

Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

Businesspeople At Meeting

What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

christopher-gower-291246-unsplash

Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

Accenture-Hire

Accenture names new managing director

Piyush Bhatnagar will lead the consultancy’s operations in Toronto, including its widening service offering for marketing clients.

Retail

‘Purpose’ crucial to how consumers view companies

A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.

rawpixel-567025-unsplash

Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

Accenture Opens Canada Innovation Hub in Toronto to Help Clients Reimagine Their Businesses for the Digital Economy

Inside Accenture’s first Canadian innovation hub

How the new “co-innovation” space will work with the consultancy’s other offerings to bridge the adoption gap.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.

brooke-lark-609899-unsplash

Social to have greater impact on holiday shopping: report

Instagram and YouTube provide a source of inspiration, while security factors will influence online purchases.