Articles Tagged ‘Aeroplan’

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.

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Aimia gets into predictive analytics

With a minority stake in Fractal Analytics, the loyalty co gets artificial intelligence and crystal ball-like data crunching.

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TD Bank invests heavily in WorldPride 2014

The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.

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Aeroplan’s open door to vacation

As the travel reward space heats up, the Aimia-owned brand’s campaign touts the ease with which it gets people to their destinations.

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Brands get fowl

A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

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Kellogg’s U.S. joins the loyalty battle

Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada’s saturated market.

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Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.

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The risks of over-complicated loyalty programs

As loyalty cards proliferate and new digital players emerge, brands risk alienating consumers fed up with the increasingly complex rewards space.

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Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

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Unata launches FreshPoints

The Aimia-backed mobile app rewards consumers for product reviews and ratings.

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Getting creative for the cause

Campaigns from Virgin Mobile, Aeroplan and IFEX defy conventions in their quest for good.