Articles Tagged ‘Aeroplan’

Air Canada-Aeroplan announces first-of-its-kind partnership with

Aeroplan courts Starbucks Rewards customers

Members can now earn points at the coffee chain, as the loyalty program continues to extend into more everyday purchases.

Air Canada-Air Canada Unveils Details of Transformed Aeroplan Pr

IBM links up with Air Canada

Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.

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Air Canada emphasizes the everyday value of the new Aeroplan

It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.

Air Canada-Air Canada Unveils Details of Transformed Aeroplan Pr

Air Canada announces plans for the new Aeroplan

The airline will relaunch the loyalty program in November with a focus on value and flexible redemption.

Tim Hortons

Strategy’s Most Read of 2019: Brands

The campaigns and brand-side news that got the most attention from strategy readers this year.

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Air Canada promotes Aeroplan ahead of 2020 relaunch

The airline is running the loyalty program’s biggest contest to communicate the ways it is keeping members engaged.

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

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Aimia rejects Air Canada bid, partners with Porter

The company’s Aeroplan program will make the Toronto-based airline a preferred partner in 2020.

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Air Canada reveals proposal to acquire Aeroplan

A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.