Articles Tagged ‘Frederick Lecoq’

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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Lessons from abroad: The agile storyteller

What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.

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Frederick Lecoq joins Golf Town

The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.

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Going live with Sport Chek

The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.

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Sport Chek’s on-the-fly Olympic strategy

Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.

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Shopper Marketing Forum: Highlights from day one

A house doesn’t make a home, and other key takeaways from yesterday’s event.

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Sport Chek slows down

The retailer’s “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

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Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

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Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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CMA Awards judges revealed

Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.

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Mark’s banks on jeans

VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.

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The future of shopping: part two

In the second part of what’s to come in buying, strategy looks at the future of shoppable videos.

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The future of shopping

In part one on what’s to come when buying, strategy checks out the evolution of virtual walls and creative at-home purchasing.