Articles Tagged ‘High Road Communications’

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Women’s College Hospital illuminates health gap

A new public awareness campaign sheds light on the differences between access to health care.

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L’Oreal brings its UV patch to Canada

The smart patch from La Roche-Posay helps tell the wearer when it’s time to reapply sunscreen.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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No fooling us

Our reporters look at some of the amazing things that brands just so happen to be launching today.

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CASSIES Gold: Boston Pizza finds its happy place

Bringing a fun spin to classic and fictional characters, “Here to Make You Happy” delivered notable growth for the resto.

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CASSIES Gold: Amex turns envy into instant sales

From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

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PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

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Sobeys gets in the shopping-app game

The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.

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Boston Pizza releases the Pizzaburger

Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.