Articles Tagged ‘James Connell’

Cash Desk Roots Cabin Yorkdale

Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.


Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.


Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.


Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.


Roots adds some international flair

Why the Canadian brand flew to Taiwan to create its spring campaign.


Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.