Articles Tagged ‘James Connell’

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Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

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Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.

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Roots adds some international flair

Why the Canadian brand flew to Taiwan to create its spring campaign.

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Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.