Articles Tagged ‘Ken Wong’

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Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

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Innovation Monitor: Coca-Cola enters premium mixers

Experts weigh in on the soft drinks giant’s decision to launch Coca-Cola Signature Mixers in the U.K.

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Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

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2016: less shiny?

Publisher Mary Maddever asked some industry folks to weigh in with predictions for the year ahead.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.

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Looking beyond bright, shiny objects

Not all trends that glitter are gold, says Ken Wong. Here’s his guide for finding marketing greatness.

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Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

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Meeting education expectations

Ken Wong asks: Can universities keep up with the demands of today’s skill set?

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Navigating the Sochi controversy

Our industry pundits weight in on how brands can navigate the tricky 2014 Winter Olympics, which have been marred by anti-gay propaganda laws in Russia.

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Comparing loyalty programs in Canada

Colloquy and Environics have released research and launched an online tool that shows how long it takes to reap rewards from 21 different loyalty programs.

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Why analysis and creativity are inseparable

Ken Wong on why brands should never use advertising to put lipstick on a pig.

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Could the role of navigator be the next agency revolution?

Ken Wong on the changing nature of media-agency-client relations.