Articles Tagged ‘labatt’

Blue Balloon1968

The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.

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Labatt’s Kyle Norrington heads south

The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.

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Check it out: Boston Pizza’s Jays fan camp

The restaurant chain has partnered with the team to give baseball lovers a true fan experience.

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Budweiser launches new non-alcoholic beer

Prohibition Brew looks to dispel stigma around the category and cater to more health-conscious beer lovers.

fortmac

Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

Doolan.web

2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketers of the Year: Bottling beer success

Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.

Okanagan

Labatt buys Mike’s Hard Lemonade, Okanagan Cider

The moves comes as the InBev-SAB Miller deal is completed and Molson takes full ownership of MillerCoors.

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Labatt purchases Mill Street

The Anheuser-Busch InBev company gets another stake in the craft brew game with the acquisition.

SM

Shopper Innovation Awards: Corona ups the patio experience

The beer brand hit the patios in a big way to increase summer sales.

AlexKeith

Shopper Innovation Awards: Alexander Keith’s infuses new flavour

The beer brand created an infuser to allow its drinkers to experiment with their brew.

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

TheNewHive

The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

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Beer Store opens up to small brewers

Alongside a change in ownership structure, the move will increase locally brewed options across the province.