Articles Tagged ‘lg2’

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Cannes 2019: Momentum wins Grand Prix in Industry Craft

The Toronto and Worldwide offices win for a Nike program, while Lg2 takes Bronze for its work with 13th Street Winery.

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Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions

Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Quebec’s Dairy Producers make biodegradable ads

A campaign focuses on members that are certified organic and emphasizes their connection to nature.

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Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

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Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

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Iogo goes beyond animation

The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.

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Purplebricks aims to shake up the real estate market

The U.K.-based real estate broker came to Canada last year with a commission-free offer for home sellers.

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2019 SIA Awards: Data is in the (loyalty) pudding

La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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2019 SIA Awards: Store-driving designs

Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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Timothy’s emphasizes the everyday in new brand identity

The Keurig coffee brand shifts from talking about how coffee is made to how it helps people get through their day.

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Lg2 takes the Grand Prix at Crea

The agency’s work for Quebec’s dairy producers once again earns it the top prize at the show for Quebec’s best creative ads.

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Earth Day shows how climate change impacts humans

The organization’s Quebec chapter tries to convey that no species will be spared if climate change continues unabated.