Articles Tagged ‘lg2’

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

Boreale

Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

Natrel

Natrel aims to offer a ‘touch more’

The Agropur brand has unveiled a new creative platform, positioning itself as a “culinary partner.”

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Sid Lee and Loto-Quebec win Grand Crea

Lg2, Bleublancrouge and Rethink were also winners at the awards gala recognizing Quebec’s top creative advertising.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Check it Out: The ‘pros’ of drinking chocolate milk

Amateur athletes can be a bit like their professional namesakes, according to new ads for the Producteurs de lait du Quebec.

Farnham

Check it Out: Farnham’s bitter outlook on life

The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.

Agropur

Agropur takes an animated approach in new creative

The dairy cooperative’s second masterbrand campaign tries to drive home the economic benefits of its business model.

hydroquebec

Hydro Quebec names its digital agencies

The utility once again renews its relationship with Nurun, while also expanding its mandate with Lg2.

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Producteurs de lait du Quebec plays up the benefits of milk

A series of mini-games aims to help milk consumers recall all the product’s benefits.

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2018 CRC: Lg2′s gender balance

How strong female leadership is impacting the #2 CRC agency’s work.

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CASSIES Silver: Boreale goes wild

The veteran craft brewer enlisted Lg2 to help it stand out in a category full of young competitors and consumers.

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CASSIES Bronze: Desjardins makes adulting simple

The financial brand and Lg2 picked up an award for helping young adults transition to financial autonomy.