Articles Tagged ‘lg2’

161011_BCK2Hockey_LP_Sec-1

Lg2 wins Under Armour

As the brand’s first AOR in Canada, the shop is tasked with developing creative for its global hockey strategy.

1_GIVEACARE-COLLECTION-622x447

Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

DF1_1711

Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

Screen Shot 2017-06-24 at 8.22.12 AM

Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

pexels-photo-359989

Up to the Minute: New leaders for Lg2, Pigeon

Plus: The Argedia Group rebrands and names a new partner, and more news you may have missed.

Fuel

Cannes 2017: Canadian work wins big in Design

A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.

StarWars

Cannes 2017: 10 more shortlist mentions for Canada

Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.

SickKids_31-623x350

Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.

saaqvr

SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

Julie_Benoit_lg2

Lg2 hires new digital VP

Julie Benoit joins the shop’s account services team in Montreal.

vlcsnap-4629-05-04-23h39m27s287

Bell’s big news campaign

Eager reporters help the service provider launch its new TV streaming app.

SickKIds

AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

Green Screen Image 1

AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.