Articles Tagged ‘lg2’

DuProprio-main

DuProprio selects Lg2

The agency will work on branding and creative for the Quebec-based real estate company.

05_lg2_VacancesAirCanada_Intro

Air Canada Vacations gets a new immersive look

The brand wants to create recall value when customers think of their next vacation.

Sophie-Annick_Vallee_8x10

Lg2 names new VP of strategy

Sophie-Annick Vallee has been hired from Cossette to lead the agency’s offering in Montreal.

SidLee-hires

Lg2 Toronto launches design and branding discipline

The new offering, supported by three hires, follows the agency’s expansion in Toronto.

4_lg2_TourismeMontreal_UrbanPanel

Tourisme Montreal lets its balls hang out

The city celebrates an iconic art installation to get visitors to come to the city during Pride.

lg2-biolux-startup

Lg2 invests in Biolux

The agency’s first foray into funding a startup will also involve developing a CBD-infused beverage brand.

Ugo_Martinez_Adrien_Heron_lg2

Lg2 hires creative team in Montreal

The copywriting duo of Adrien Heron and Ugo Martinez join from Bleublancrouge.

desjardins

Desjardins puts accounts into review

Current agencies Lg2 and Touche! will be invited to participate in the RFP.

Ultramar

Ultramar taps influencers to co-create social content

To connect with a younger crowd, the gas company and agency Lg2 worked with funny personalities on a series of videos.

Osmo_lg2_MathieuRoy_PatrickGagne_AnneMarieLeclair

Lg2 partners with OSMO to support startups

The agency will provide guidance on branding, positioning and strategy for young companies the foundation supports.

STAFF PHOTO_EW

Lg2 strengthens its ranks in Toronto

New strategy director Caitlin Gora is among the latest to join the office as the agency continues its expansion plans.

Lg2

Lg2 adds client-side expertise in Montreal

Frederic Leclerc has joined the agency’s leadership team as VP of account and customer experience.

Montreal

Tourisme Montreal goes for the young at heart

The new “Never Grow Up” platform has set its sights on showing the city’s personality to tourists around the globe.

maquettes_jdlt-1-copie-1

Astral’s Carte Blanche announces Quebec winners

Three teams earned free trips to Cannes with these creative out-of-home ideas.

Change_pers_Root Brewery 3

The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.