Articles Tagged ‘Loblaw’

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How No Frills aims to keep up the momentum of ‘Haulers’

The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

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2019 SIA Awards: Data is in the (loyalty) pudding

La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.

Loblaw Companies Limited-Canadians are spending more time with t

PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

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Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

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No Frills: The discount grocer with swagger

As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

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Pharmaprix tests Zone Marche concept

The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.

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DavidsTea to be sold in select Loblaw banners

The specialty tea brand expands itself into CPG following leadership changes earlier this summer.

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Shoppers Drug Mart debuts new online beauty platform

The combined ecommerce site brings luxury Beauty Boutique products together with the retailer’s mass market offering.

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No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

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Loblaw wants a spot in Newfoundland cannabis market

The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.

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Loblaw to take click-and-collect national

PC Express will be available across Canada through 500 new pick-up sites, including Shoppers Drug Mart.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.