Articles Tagged ‘marketing’

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Welcome to Marketing Tech

What readers can expect from our expanded technology and innovation coverage and new weekly newsletter.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Creative Report Card: Methodology

Breaking down how the rankings are determined.

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Marketing trends: what’s hot and not

Shorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.

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Back page: Marketing to the undead

BBDO’s Peter Ignazi has some tips on targeting youth’s key influencers – zombies and vampires.

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The obsolete in reverse

Columnist Will Novosedlik speculates on the future of marketing.

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Marketers comment on the role ROMI plays in a changing marketing landscape

Marketers comment on the role ROMI plays in a changing marketing landscape

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Canadian Turkey Marketing Agency – Little Pig

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Canadian Turkey Marketing Agency – Bull