Articles Tagged ‘Maxwell House’

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Taxi to restructure in 2015

The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Kraft adds another shop to its roster

Though the CPG hasn’t done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.

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Kraft channels the spirit of a startup

Tony Matta, Kraft Canada’s new CMO, talks about his new role, the changes that have taken place at the company since it split from sister co Mondelez and some key lessons he learned from his time in the U.S.