Articles Tagged ‘McCann Canada’

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

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Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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Ogilvy, McCann lead Canada wins at the Effies

See the full list of winners and how local agencies placed in this year’s Effies Index.

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McCann hires a new CSO

Dustin Rideout rejoins the agency world, leading strategy for the shop in Toronto.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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McCann West names ECD

Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

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McCann Canada adds to executive team

Caroline Murphy will lead communications and business development in a newly created dual role at the agency.

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McCann West names new president

Karen Pearce will lead the agency’s offices in Calgary and Vancouver.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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McCann Montreal adds new VP

Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.

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Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name.