Articles Tagged ‘McCann Canada’

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McCann West names new president

Karen Pearce will lead the agency’s offices in Calgary and Vancouver.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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McCann Montreal adds new VP

Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.

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Marketel McCann rebrands, adds new president

Mylene Savoie takes the leadership position as the agency takes on a new name.

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Strategy Awards 2016 shortlists: Part Five

We’re rolling out all the contenders leading up to tomorrow’s gala. Today, we feature the Launch and Niche Strategy categories.

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MRM/McCann names new president

George Panopoulos has taken over leadership of the digital and CRM shop.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.

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AlarmForce debuts its brand refresh

A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.

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McCann Canada experiences new growth

The agency adds a new VP of strategic planning, while three account directors join its experiential division, Momentum.

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Niagara wants to be the eighth wonder of the world

The digital marketing push also includes a new brand identity that promotes the whole region, not just the falls.

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Mastercard’s risky approach to safety

A new campaign explores why card security matters in a not-so-dry way.

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Cheil Canada hires new planning lead

Scott Suthren from Innocean joins the agency as VP of planning.

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Goodbye MacLaren McCann, hello McCann Canada

As a send-off, the ashes from the MacLaren office sign will be sent into space this fall.