Articles Tagged ‘McCann Canada’

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Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

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General Motors revs up Alexa skills

The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

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Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

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Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

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UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

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Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

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McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

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McCann adds two new VPs

Allison Humphries and Kristie Baxter will provide leadership in strategy and operations, respectively, across offices and disciplines.

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Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.