Articles Tagged ‘McCann Canada’
McCann West names new president
Karen Pearce will lead the agency’s offices in Calgary and Vancouver.
Why Buick is turning to WeChat
The car brand hopes to use the platform to build brand affinity with Chinese Canadians.
McCann Montreal adds new VP
Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.
Marketel McCann rebrands, adds new president
Mylene Savoie takes the leadership position as the agency takes on a new name.
Strategy Awards 2016 shortlists: Part Five
We’re rolling out all the contenders leading up to tomorrow’s gala. Today, we feature the Launch and Niche Strategy categories.
MRM/McCann names new president
George Panopoulos has taken over leadership of the digital and CRM shop.
The new personal values of Canadians
A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.
AlarmForce debuts its brand refresh
A new campaign takes a lighthearted approach to showing all the ways it gives customers peace of mind.
McCann Canada experiences new growth
The agency adds a new VP of strategic planning, while three account directors join its experiential division, Momentum.
Niagara wants to be the eighth wonder of the world
The digital marketing push also includes a new brand identity that promotes the whole region, not just the falls.
Mastercard’s risky approach to safety
A new campaign explores why card security matters in a not-so-dry way.
Cheil Canada hires new planning lead
Scott Suthren from Innocean joins the agency as VP of planning.
Goodbye MacLaren McCann, hello McCann Canada
As a send-off, the ashes from the MacLaren office sign will be sent into space this fall.