Articles Tagged ‘McCann Canada’

priscilla-du-preez-697322-unsplash

Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

rawpixel-760103-unsplash

McCann Canada reorganizes health practice

The agency integrates healthcare communications and pharmacy marketing ahead of a planned launch in Montreal.

simon

McCann Canada names new CEO amid restructuring

Simon Sikorski replaces David Leonard, who is departing along with CCO Darren Clarke and CSO Mary Chambers.

PFLAG

FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

Women-McCann2

Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

chevyalexa

General Motors revs up Alexa skills

The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.

Nike-4-1024x0-c-default

Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

coffeematebliss

Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

Cannes2018_ambient

Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

unicef2

UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

Exercise Common Ground II

McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

Allison Humphries Kristie Baxter

McCann adds two new VPs

Allison Humphries and Kristie Baxter will provide leadership in strategy and operations, respectively, across offices and disciplines.

LOPbillboard4

Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.