Articles Tagged ‘McCann Canada’

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

Exercise Common Ground II

McCann wins Canadian Armed Forces account

Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.

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McCann adds two new VPs

Allison Humphries and Kristie Baxter will provide leadership in strategy and operations, respectively, across offices and disciplines.

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Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

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McCann wins Tourism Vancouver

The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.

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Mastercard makes time for fun

The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

Hockey

Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

Effie

Ogilvy, McCann lead Canada wins at the Effies

See the full list of winners and how local agencies placed in this year’s Effies Index.

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McCann hires a new CSO

Dustin Rideout rejoins the agency world, leading strategy for the shop in Toronto.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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McCann West names ECD

Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.