Canada gets three noms in Branded Content

Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.

Update: The jury is out and Canada did not make the cut in the final 2014 Cannes Lion categories, Integrated and Titanium.

A holiday surprise from WestJet and a worldwide adventure from Volkswagen Canada are nominated for Lions in Branded Content & Entertainment.

WestJet Calgary is up for two for its “WestJet Christmas Miracle” project. The campaign, with work from Mosaic and Studio M, gave unsuspecting flyers what they wanted for Christmas and went viral around the world. It is nominated in Live Experience and Non-Fiction: Online. The campaign has already won once this week, taking a Bronze in Cyber.

Volkswagen Canada and Red Urban are up for a Lion for its Once More: The Story of VIN 903847, a half-hour documentary directed by Oscar-nominee Hubert Davis. The project, which aired on Bell Media’s Bravo and Discovery Channel and is also nominated for a Film Lion, is the story of a Volkswagen Beetle owner aiming to connect with his brother and the car that played a pivotal role in the story.