Articles Tagged ‘volkswagen’
In Quebec, Volkswagen pumps up its EVs with humor
The automaker uses spokesperson Pier-Luc Funk to break from marketing tropes and reach younger drivers in the province.
Volkswagen tries to make inroads in Quebec
A series poking fun at car ads aims to help the automaker in a market vital to its electric transition.
VW launches another season of Volksgiving
The fourth edition of the campaign recognizes people who give back to their communities and help the environment.
In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.
Volkswagen pledges to put people first
Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.
Volkswagen shows appreciation for unsung volunteers
The automaker builds on its “Volksgiving” customer appreciation initiative from last year.
Volkswagen gets fans to shoot its latest campaign
The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
Volkswagen sticks to the facts about costs
The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.
Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
Volkswagen has Golf owners do the heavy lifting
Through a new online platform, prospective buyers can have their questions answered by the real experts: actual Golf owners.
Volkswagen makes eyes wander
A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.
DDB names new leader in Montreal
Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.
Canadian ads we’ll see during the Super Bowl
A look at the commercials, new and old, that millions of us will see during the game on Sunday.
