Articles Tagged ‘Studio M’
Can optimism help airlines lure travellers back?
WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.
WestJet reunites families split by the pandemic
“Christmas Miracle” returns by giving people the means to spend the holidays with those they’ve gone years without seeing.
Quaker hits the rink with hockey families to win breakfast
The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.
Studio M names new leadership
Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.
WestJet asks Canadians to donate their ‘Christmas Miracles’
This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.
WestJet shows appreciation for one of its own
The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.
WestJet gives Christmas Miracle a global view
The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.
Quaker delivers a message of warmth
The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.
Studio M spins off its production offering
Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.
What’s in WestJet’s mystery box?
A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.
WestJet lights up a giant roulette wheel
The airline breaks two world records en route to its latest Las Vegas-focused stunt.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
WestJet brings a miracle to Fort McMurray
The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.
Playtex gives girls a level playing field
The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.
Quaker stays true to its values
The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.
