Articles Tagged ‘Studio M’

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Can optimism help airlines lure travellers back?

WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.

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WestJet reunites families split by the pandemic

“Christmas Miracle” returns by giving people the means to spend the holidays with those they’ve gone years without seeing.

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Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

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Studio M names new leadership

Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.

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WestJet asks Canadians to donate their ‘Christmas Miracles’

This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.

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WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

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WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

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Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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Studio M spins off its production offering

Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

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Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

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Quaker stays true to its values

The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.