Up to the Minute: TP1 continues to grow

Plus: Human Equation adds to its C-suite, H+K grows in three offices and more news you might have missed.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last week:

Hires, promotions and changes

Emmanel Durant Campana Alexandre CaylaTP1 has hired Alexandre Cayla (pictured, far right) as senior digital strategist and Emmanuel Duran Campana (near right) as account director. Cayla joins from Adviso, where he worked on the analytics team. Duran Campana joins from French digital agency Same Same, where he was most recently CEO and managing partner of its New York office. TP1 had a hiring spree last month in response to a number of new business wins.

Thierry Gauthier, previously a group account director with Publicis Montreal, has joined Human Equation as chief brand activation officer in Montreal.

Hill + Knowlton Strategies has made additions to its teams in Toronto, Ottawa and Quebec City. In Quebec, former education minister Yves Bolduc has joined as a special adviser, contributing to the firm’s growth in and outside of Quebec. In Ottawa, former issues manager for the Prime Minister’s Office Laura Kurkimaki has been hired as a senior consultant on the corporate and public affairs team. In Toronto, editor-in-chief of online parenting magazine Masalamommas Anjum Nayyar has been hired as a senior consultant in the agency’s health practice, with former Argyle PR account coordinator Natalia Banoub joining as a consultant with the agency’s consumer marketing team.

imageVancouver design firm Carter Hales has hired Nathan Shubert-Harbison (pictured, right) as a senior developer. Shubert-Harbison has been a web developer at Domain7 and Little Penguin Studio, and joins Carter Hales to help bolster its web and interactive teams.

Praxis has promoted two of its own. Michelle Bigda, who joined the agency in 2013, has been promoted to senior account executive, managing the Edrington portfolio that includes brands like The Macallan, Highland Park and Brugal Rum, as well as working with The Omni King Edward Hotel. Intern Riley McGilvray has been hired full-time, working across multiple clients as account coordinator.

Amid growth in staff size and business needs, Ariad Communications has moved into a new office space located within the CBC’s Canadian Broadcasting Centre in downtown Toronto. The move was facilitated by real estate services company Colliers Canada, an Ariad client.

New business

Winery Pearl Morissette has selected Mackie Biernacki as its agency of record. The shop  has been rebuilding the winery’s brand elements, including a new website, and has created the “Black Ball Wine Society,” a wine club and members-only loyalty program that provides access to exclusive products and vintages.

Central Station, a new agency formed by the merger of Zebra Studios and MonkWilliams in the fall, will be handling the rebranding and relaunching of the Allen’s Vinegar line of products for Reinhart Foods. New package design, brand elements and products are expect to launch in 2016.

Kwittken has been named PR agency of record for Bushnell Outdoor Products‘ Bolle and Serengeti brands of sunglasses. The agency will lead a national communications program to promote both Bollé and Serengeti’s premium eyewear lines, focusing on launches in spring 2016.


P&G has announced the results of its global media review, with the majority now being handled by Omnicom Media Group and Denstu’s Carat, edging Publicis’ Starcom Mediavest out of all but a few categories, ones that P&G plans to exit.

CBC/Radio Canada has restructured its Media Solutions division, which now has specialized teams for content marketing, strategic solutions and sports and digital innovation marketing. The move looks to serve its clients better and improve its operational efficiency.

Both GroupM and IPG have downgraded their ad revenue growth estimates for 2016, with GroupM now predicting a 4.5% growth and IPG predicting 4.6%.