Drumroll, please… The fourth and almost final shortlist is revealed. Below are the campaigns that stand a chance at winning a 2022 Marketing Award in the Public Service Advertising category.
Last week the PS jurors congregated for several days, deciding which work is deserving of a Gold, Silver, Bronze or, possibly, a Grand Prix. The group was led by co-chairs Krista Webster of Veritas and Jenny Glover of Juniper Park\TBWA.
Earlier this week, strategy announced the Design, Multicultural and Craft nominees. We’ll be closing the week off with a nod to the main Advertising finalists tomorrow.
For more information on the awards, visit the website here. More information about strategy‘s first live, in-person event since before the start of the pandemic will be announced in the coming weeks. The show will take place in Toronto this June.
Public Service Advertising shortlist
| A Lasting Relationship | SPCA de Montréal | Sid Lee |
| AWHL Holiday Series | Assaulted Women’s Helpline | Giants & Gentlemen |
| Ballsy Ribbon | BC Cancer Foundation | Rethink |
| Bottles | Mothers Against Drunk Driving Canada | Rethink |
| Bruised Fruit | Interval House | DonerNorth |
| Colours of Pride | Fondation Émergence | Rethink |
| Dawn Of Life | Royal Ontario Museum | Broken Heart Love Affair |
| Day After Day | White Ribbon | Bensimon Byrne / Narrative / OneMethod |
| Don’t Get Dieppe’d | St. John’s Board of Trade | Target |
| Get Back to Normal | Government of Alberta | ZGM Modern Marketing Partners |
| Give Like They’re Yours | Nelson Mandela Children’s Hospital | Cossette |
| Grown-up Problems | Kids Help Phone | McCann |
| Happy Birthday, Twitter | Canadian Centre for Child Protection | No Fixed Address |
| Here to Win | World Wheelchair Rugby | Cossette |
| House With No Escape | Assaulted Women’s Helpline | Giants & Gentlemen |
| Immortal Poppy | Royal Canadian Legion | Wunderman Thompson |
| It Stops Now | Ministère de l’Éducation | Lg2 |
| Loved Ones Forget Themselves, Too | Federation of Quebec Alzheimer Societies | Cossette |
| Manipulation Loop | Ministère de l’Éducation | Lg2 |
| Mindsets | Canadian Down Syndrome Society | FCB |
| Nature Friendly Token | David Suzuki Foundation | Camp Jefferson |
| Periods For Periods | Periods For Periods | Rethink |
| SickKids Moms Vs. Hard Days | SickKids Foundation | Cossette |
| SickKids VS The Unknown: Be A Light | SickKids Foundation | Cossette |
| SickKids VS: Monument to the Brave | SickKids Foundation | Citizen Relations |
| StreetFluencer | Safe Haven | Daughter Creative |
| The Brave List | SickKids Foundation | Cossette |
| The Lost Tapes of the 27 Club | Over The Bridge | Rethink |
| The Micropedia of Microaggressions | Black Business and Professional Association | Zulu Alpha Kilo |
| The Twelve Thousand | Ally Global Foundation | Veto Studio |
| This Job Can Break You If You Let It | NABS | Cossette |
| Ugly Truths Holiday Sweaters | Canadian Mental Health Association | Citizen Relations |
| Uncomfortable Truth | Human Rights Foundation | Taxi |
| Uncomposed | White Ribbon | Bensimon Byrne / Narrative / OneMethod |
| Very Small Dictionary | Fondation pour la langue française | Lg2 |
| Wall for Women | YWCA Metro Vancouver | Rethink |
| We’re Here | Canadian Paralympic Committee | BBDO |
| Writing lights a way out | Amnesty International | Cossette |
