In Brief: Loblaw Media adds to its senior leadership team

Also, Sephora Canada is announcing a new country general manager.

Loblaw2Loblaw Media makes senior level hire

Alfredo Tan is the new SVP and managing director, Loblaw Media. Tan is the former WestJet CMO and chief digital and innovation officer and was previously SVP of strategy, data and partnerships at Rogers Sports and Media. 

Sephora Canada has a new country general manager

Sephora Canada announced Thomas Haupt as its new country general manager. Haupt joins the beauty retailer from within the LVMH family, where he worked as a senior VP for the Louis Vuitton organization in the United States for six years. He will report directly to Jean-André Rougeot, president and CEO of Sephora Americas.

Evolve Agency Group names a new president

Evolve Agency Group has named Ira Baptiste as its new president. Baptiste was recently named chair of the Institute of Canadian Agencies (ICA). Evolve is also redefining its executive partner team with Rob Levy becoming chief executive officer, Len Olynyk, chief financial officer, Brent Clifford, chief brand officer, and David Olynyk, chief media officer.

WPIC is overhauling its creative practice

WPIC Marketing and Technologies, an e-commerce consultancy, is announcing an overhaul of its creative practice, led by industry veteran Charles Lavoie. The shop’s re-organized Creative Labs will deliver services to clients encompassing brand strategy, social media management, influencer marketing, content development, livestreaming, in addition to offline activations and events.

Bob tasked to create a new brand identity for a large Quebec legal clinic

Agency Bob is creating a new brand identity for the Legal Clinic of the Barreau du Québec, a free service open to the entire adult population of the province, which will give citizens access to more than one thousand law students.

Harold and Jennifer Chizick Launch ChizSix Marketing & Media

The duo says ChizSix is a full-service agency that brings a “modern and playful approach” to integrated brand marketing to resonate with North American families and consumers.