Samsung has unveiled a resource hub for those with ADHD to improve routines and make life a bit easier.
In recognition of October’s Attention-Deficit Hyperactivity Disorder (ADHD) Awareness Month, Samsung Canada partnered with ADHD experts from the Possibilities Clinic to launch SmartThings x ADHD. The hub is meant to support the 1.8 million Canadians living with ADHD.
The brand has a new website revealing key moments throughout the day where the SmartThings app and connected technology can help improve routines, increase productivity, enhance creativity and more.
“Adult ADHD diagnoses are on the rise in Canada and we’re proud to contribute and bring to life an innovative and smart home solution to help those living with neurodivergent challenges simplify their day,” says Tafari Jilany, senior director corporate marketing with Samsung Canada, who tells strategy providing innovative connected experiences that help enhance Canadians’ lives is at the heart of what the brand does.
Previous brand work has prioritized how tech can play a key role in forging deeper communications and building inclusive experiences for all.
A 2022 study by Canadian ADHD Resource Alliance (CADDRA), York University, University of Calgary and Memorial University reveals about 3% of adults may have ADHD, with a higher prevalence among children.
With the shift into hybrid and remote work, there has been a significant increase in Canadian adults seeking assessments and treatment services.
Jilany points out that more Canadians are openly sharing their experiences through social media, leading to a better understanding of common symptoms, more diagnoses and more people receiving support.
“We saw an opportunity to amplify the conversation around ADHD support for Canadians and bring to life easy, accessible ways SmartThings and connectivity can support those living with ADHD,” he says.
The brand is getting the word out through a mix of social media, CRM and PR, along with amplification from its partners at the Possibilities Clinic.
The strategy and creative lead is Track (formerly TrackDDB), which collaborated with Cheil on the web build. North Strategic is supporting the campaign with PR.
With files from Justin Crann
