Zulu Alpha Kilo is Make-A-Wish Canada’s new AOR

Make-A-Wish Canada has appointed Zulu Alpha Kilo as its creative agency of record following a competitive review process.

“The [agency’s] vision for amplifying the power of a wish truly stood out, and we believe their expertise will help us bring even more strength and hope to the children and families we serve,” says Meaghan Stovel McKnight, chief executive officer, Make-A-Wish Canada.

This new partnership comes at a pivotal time for Make-A-Wish as the organization strives to reach even more children in need of hope and joy. Together with Zulu Alpha Kilo, Make-A-Wish Canada is ready to “embark on a new chapter of inspiring storytelling and transformative impact.”

Zulu Alpha Kilo tells strategy it has a full staffing complement to handle the business and is in the process of client and agency onboarding. The shop will be sharing new brand work in 2025.

One Twenty Three West snags Aquamar AOR business

One Twenty Three West (123w) is seafood brand Aquamar’s new agency of record.

The independent Vancouver- and Toronto-based agency is being tasked with repositioning and refreshing the brand as it expands both its retail and grocery products for at-home cooks and foodservice offerings.

“There’s so much untapped potential in seafood which Aquamar is positioned to take advantage of with their different model and continual innovation,” says Scot Keith, founder and CEO at 123w.

Aquamar is based in the U.S. but partners with global suppliers to bring North and Central American consumers and foodservice operators sustainable seafood from regions they may otherwise not be able to access.

Discover The Palm Beaches (DTPB) names Faulhaber its new comms AOR

Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County in South Florida, has named Faulhaber as its new agency of record for public relations efforts in Canada.

Canadian residents accounted for 224,100 visitors to The Palm Beaches in the first half of 2024, spending $218.2 million in the destination during that time frame. The PR partnership is aimed to strengthen DTPB’s brand awareness, increase visitation and stimulate the Florida destination’s local economy.

“The Palm Beaches has always been a favorite Florida destination for Canadians,” says Lexi Pathak, president and partner of Faulhaber, adding that the team is eager to leverage its creative approach to travel PR and strong relationships to “grow The Palm Beaches’ reputation as a premier travel destination for Canadians.”