Justin Crann
Cineplex crafts a love letter for moviegoers
Audiences are being courted back to theatres with a campaign that evokes an “escape” to other worlds.
CMDC launches a Manifesto to champion local media
The organization wants to take a leadership role in conversations about the importance of trusted, community outlets.
Kids Help Phone looks beyond the crisis moments
The non-profit wants to lower the barrier for reaching out by showcasing services ranging from community-building to dealing with the stress of back-to-school.
The Garden and Edelman join SodaSteam’s agency roster
The new creative and PR AORs previously worked on the Bubly flavour drop launch earlier this year.
The Colony Project becomes Middle Child in rebrand
The name sheds the negative connotations of its previous moniker, while also setting positive expectations for the future.
Tylenol and Heineken lead their categories in brand health
YouGov’s first Canadian brand rankings of the year look at the personal care, beer and seltzer categories.
AutoIQ shows how it gets customers what they want
Words like “omnichannel” don’t mean a lot to consumers, so the dealership network used its campaign budget on the song.
Why CIBC is letting ambitions soar in its rebrand
A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.
Smuckers breaks the news about 1850 premium coffee
A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.
FCB Toronto enters the metaverse
The agency has recreated its office in social platform Gather Town as part of broader workplace culture and mental health efforts.
Mark’s broadens the appeal of its simple fashion
The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.
CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
Broken Heart Love Affair hires new VP and DEI lead
In addition to working with other client success leaders, Ravi Singh will lead diversity efforts at the growing agency.
Angry Butterfly launches with a focus on thoughtfulness and agility
Co-founders Brent Choi, Graham Candy and Erin Kawalecki want to provide an alternative to network shops and better respond to rapid changes.
No Fixed Address, Ethnicity Matters formalize partnership
The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.
