Justin Crann
Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
BMO creates 281 pieces of content to be relevant to millennials
The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.
Why Ford relaunched its loyalty program
The automaker is less interested on data and more focused on incentivizing owners to stay in its ecosystem for their automotive needs.
Golin commits to Toronto by promoting key leader
New managing director Lindsay Peterson has been tasked with building the profile of what used to be a “lowkey” office.
Heinz turns consumer drawings into new bottle designs
A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.
Ogilvy Toronto looks to U.S. for new creative leader
Meg Farquhar joins from Leo Burnett Chicago, bringing global experience to an increasingly globally-minded creative team.
Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
ZGM acquires app developer Paper Leaf in digital push
The Alberta agency is looking to stay ahead of clients’ pivots by bringing in talent that has a different POV on digital work.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
Juliet expands to L.A. to serve U.S. clients
The Toronto-based agency is looking to serve work from brands including Mailchimp, Jagermeister and Good Goods.
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Which brands held consumer trust during the pandemic?
The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.
View from the C-Suite: Corby eyes ecommerce growth
From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.
