Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
aldofall2020

Aldo dances onto TikTok

With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

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Canopy Growth to reallocate marketing dollars

After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.

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Nominations open for The New Establishment: Brand

It’s time to submit junior- and mid-level marketers who have gone above and beyond.

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Up to the Minute: McDonald’s changes its loyalty program

Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.

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Second Cup extending its brand into gas and grocery

The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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Organic revenue tumbles by 26.4% at MDC

Despite the sharp drop due to the pandemic, CEO Mark Penn struck an optimistic tone due to increased business and pitch activity.

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Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

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Up to the Minute: DavidsTea store network shrinks from 220 to 18

Plus, Pound & Grain adds to leadership with new design lead and Citoyen promotes two.

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Is in-house production right for you?

Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.

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Brand switching may be a threat to certain categories

A report finds that shoppers are favouring price over brands they trust in categories like clothing, electronics and even CPG.

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IPG organic revenue down by nearly 10% in Q2

The holding company beat expectations, but more strategic actions and cost reductions are expected for the second half of 2020.

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Omnicom’s revenue tumbles in Q2

The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.

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A manifesto against racism in PR

A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.