Josh Kolm
Aldo dances onto TikTok
With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”
Who’s buying a car during the pandemic?
Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.
Canopy Growth to reallocate marketing dollars
After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.
Nominations open for The New Establishment: Brand
It’s time to submit junior- and mid-level marketers who have gone above and beyond.
Up to the Minute: McDonald’s changes its loyalty program
Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.
Second Cup extending its brand into gas and grocery
The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.
Lori Davison to join ROM as new CMO
SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.
Organic revenue tumbles by 26.4% at MDC
Despite the sharp drop due to the pandemic, CEO Mark Penn struck an optimistic tone due to increased business and pitch activity.
Personalization offers bigger returns on loyalty programs
This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.
Up to the Minute: DavidsTea store network shrinks from 220 to 18
Plus, Pound & Grain adds to leadership with new design lead and Citoyen promotes two.
Is in-house production right for you?
Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.
Brand switching may be a threat to certain categories
A report finds that shoppers are favouring price over brands they trust in categories like clothing, electronics and even CPG.
IPG organic revenue down by nearly 10% in Q2
The holding company beat expectations, but more strategic actions and cost reductions are expected for the second half of 2020.
Omnicom’s revenue tumbles in Q2
The holding co. has cut more than 6,100 workers and a million square feet of real estate to reduce costs.
A manifesto against racism in PR
A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.
