Fashion & Clothing
Adidas finds inspiration in the legacy of Terry Fox
The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.
Mark’s more casual approach to the simple things in life
To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.
How Harry Rosen is staying confident amidst uncertainty
Demand for suits isn’t high right now, but the retailer is persevering by staying committed to menswear trends and a digital transformation.
Call It Spring wraps its mission up in kindness
The shoe retailer appeals to community-minded youth by helping them care for their wallet, the planet and each other.
Birks picks Junction59 to lead creative
The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.
Reitmans wears the power of diversity on its sleeve
The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.
Vessi tries on a new approach with AR
The DTC shoe brand, best known for its functional benefits, aims to help customers visualize wearing its first casual sneaker.
Aldo dances onto TikTok
With a video-led approach, the shoe retailer is trying to convince younger buyers it’s more than just a “mall brand.”
Canada Goose taps artists to reconnect to the physical world
The parka brand fills its reopened store windows with art to inspire customers to venture outside again.
Frank & Oak to close some stores after filing for creditor protection
As part of a restructuring, the men’s fashion retailer begins a process that could also include a potential sale.
Hudson’s Bay hosts at-home games on Canada Day
The retailer pivots its Olympic activations by getting athletes to wear its Team Canada collection during summer activities.
Why Wellness Together Canada is giving out custom shoes
The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.
Canada Goose to refocus marketing investment
Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.
The Shoe Company and DSW try on a new retail approach
To draw customers back to a highly tactile environment, the retailers have revamped stores and embraced new digital habits.
Aldo files for bankruptcy protection in the midst of transformation
COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer’s plans off the rails.
