Upfront

milestones 3

Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

Features

pexels-photo

Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

Will & Grace - Season 1

Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

Upfront

O17-0229_CL_Summer_LenticularTSA_UVcan_fr_v1-2

Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

intactmurray-623x350

Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.

Features

The Bridge

Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

Back Page

night-television-tv-theme-machines

Back page: Fall TV, AI style

Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.

Forum

el furioso

A cage match between art and science

DDB Canada COO Lance Saunders on how the old communications playbook based on reasoned messaging has changed.

Features

Pilot

Fall TV 2017: Looking for action

From true crime to superheroes to Shondaland, here are the dramas networks are betting on to get the heart pumping.

Tribute

still.0004568

Inside Sobeys’ cross-country journey

From a regional chain to the country’s second-largest grocery company, the Atlantic Canadian retailer has seen mammoth growth in its 110 years.

Editorial

CoverSUMMER17-Contents-1

Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

Features

ghosted3

Fall TV 2017: Heartstrings and funny bones

Network and media execs explain why medical dramas are looking on the bright side and comedies are mixing with sci-fi.

Three girlfriends, drinking champagne, watchng something interes

What’s next in TV’s digital revolution

Canada’s BDUs and networks are vying for eyeballs in the streaming wars.

Creative

6428

Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

« Return to all magazine issues