Articles Tagged ‘Absolut’
![Caroline_Begley_2[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2020/10/caroline_begley_21-300x172.jpg?443a7d)
Corby names new VP of marketing
Caroline Begley takes over marketing as the company invests in higher-end spirit and wine brands that drive more value.
Throwback Thursday: strategy in 2014
Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.
![Chicken plate[withlogo2]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2014/10/chicken-platewithlogo2-300x172.jpg?443a7d)
KFC, the hard way
The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.
Brands of the Year
Here’s how our winners secured their places on this year’s list.
Also trending: Absolut and Netflix get in with Canadians
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
Is that a robot making my drink?
Absolut Canada got hands-on with its MakerFest in Toronto.
Absolut taps into the maker movement
With a 3D-printed installation at the AGO, the vodka brand launches a year-long campaign, including a summer maker festival.
Absolut’s crowd-sourced film
The short film is the first in the vodka co’s branded content play from Sid Lee.
Kahlua makes an unexpected move
The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.
