Articles Tagged ‘Bob’s Your Uncle’
Chicken Farmers of Canada hones in on versatility
The organization’s new campaign tries to get consumers to go beyond their tried-and-true recipes.
Cattlemen’s Association addresses the cow in the room
The organization counters climate concerns about beef by presenting the upsides.
Ontario Beef draws on local products to make new pairings
The association steps up its marketing by tackling a few misconceptions at once.
Rival House offers a guide on enjoying non-alcoholic drinks
A campaign aims to tap demand for premium options by showing consumers they don’t have to sacrifice quality or drinking rituals.
Bob’s Your Uncle to launch influencer collaboration hub
Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.
How Popeyes kept up the buzz for its chicken sandwich
A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.
How to get a beverage containing cannabinoids into retail
Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.
Appetites growing for flexitarian diets and edibles
Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.
Up to the Minute: Stephen Thomas grows following client wins
Plus, Cetaphil selects A&C and Bob’s Your Uncle wins Independent Distillers Canada.
Beer with higher purpose
A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.
Popeyes’ fortuitous partnership with the Raptors
How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.
Olivieri puts gnocchi in the pan
The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.
Up to the Minute: MSLGroup adds Quebec leadership
Plus: Wins for Bob’s Your Uncle and Rock-It, and more news you may have missed.
Up to the Minute: Bob’s new digital leader
Plus: MediaCom’s new CEO, Co-Op helps a bakery expansion, and more news you might have missed this week.
Up to the minute: Toronto’s newest agency
Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.
