Articles Tagged ‘CMO Council’

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CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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On shopper ethics, data, insights and mapping the road ahead

Mary Maddever on the challenges to focus on in 2020 and beyond.

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Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

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Using data as an aide for tone deafness

A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.

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The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

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Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.

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Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

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Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.