Articles Tagged ‘CMO Council’
Does inclusive marketing rest with agencies or clients?
In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.
CMO Council: A moment of reckoning for the ad industry
From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?
CMO Council: New products for a new era
Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.
CMO Council: What’s next in innovation?
From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.
Introducing strategy’s CMO Council for 2020
From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.
The new sustainability
Strategy tapped experts and members of its CMO Council to examine the new realities of going green.
On shopper ethics, data, insights and mapping the road ahead
Mary Maddever on the challenges to focus on in 2020 and beyond.
Does corporate structure impede business strategy?
A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.
Using data as an aide for tone deafness
A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.
The ‘leaders’ and ‘laggards’ of GDPR compliance
Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.
Is data technology holding back customer engagement?
A global CMO survey shows that new platforms haven’t always lived up to their promise.
Is there marketing gold in them thar (data) hills?
A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’
Fast Facts: CMOs embrace their roles as growth-drivers
More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.
Are marketers ignoring the aftermarket?
Marketers see value in tending the after-purchase experience but don’t have the authority to do so.
