Articles Tagged ‘CMO Council’

CMO council - Innovation, content

Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

Two-thirds of marketing leaders expect to boost spend in 2021

The finding from a CMO Council survey comes after a year marked by budget cuts.

CMO Council, Diversity screenshot

Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

FInal

Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

CMO Council, Diversity screenshot

CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

CMO Council_Innovation

CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

CMO Council_Innovation

CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

Business

Introducing strategy’s CMO Council for 2020

From the C-Suite newsletter: Members of the advisory board predict what marketers should expect in the year ahead.

Sustainability-main2

The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

MaryMaddeverSM_0638 - Copy

On shopper ethics, data, insights and mapping the road ahead

Mary Maddever on the challenges to focus on in 2020 and beyond.

Executives

Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

Planning-Research

Using data as an aide for tone deafness

A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.

GDPR-data-protection

The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

Strategy_Header_Data-Integration-NoText

Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.

FastFacts2

Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’