Articles Tagged ‘Coke’

Coca-Cola Dreamworld 500ml 1x1_3

Coca-Cola goes the surreal route for its newest flavour

Dreamworld, the latest from the Creations team, will be promoted with an AR music experience and a digital fashion collection.

Canadian-Dasani-Sprite-Portfolio Image_main

Coca-Cola gives two brands a circular economy overhaul

Dasani is now made wholly from recycled plastic, while Sprite is being transitioned from its iconic green bottle for easier reuse.

Coke-coffee-main

Coca-Cola with Coffee comes to Canada

The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.

starlight-coca-cola-lto

Coca-Cola is launching a drink that tastes like space

The first look at what’s to come from the CPG’s innovation platform will be promoted with new forays into digital and mixed reality.

Coke-main

Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

in-this-together-622x622

A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

steam-whistle

Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

Coca-Cola Zero Sugar_Mini Bottle_B

Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

Play a Coke - The Hive

CASSIES Bronze: Coke bottles shareable music

The Hive turned the brand’s iconic bottle into a music player.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

Jays

Throwback Thursday: Always Blue Jays fever

We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.

realthing

The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

shutterstock_218066023

Happy holidays adland!

Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.

share a coke

Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Infographic: Big brands command big sales

True fact: the U.S.’s annual serving of Lay’s chips is heavier than an aircraft carrier, and other massive consumption info.