Articles Tagged ‘ConAgra’
Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team
Plus, Destination B.C. completes its CEO succession.
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Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Conagra lays out its Canadian roots
A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.
Corner Office Shifts: Anna Percy-Dove joins the ROM
Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.
New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
Gardein helps flexitarians make the leap
ConAgra’s plant-based brand is using personality quizzes to show curious cooks how easy it is to “cheat on meat.”
Orville Redenbacher brings heritage message to ready-to-eat
The Conagra brand’s latest campaign takes certain cues from recent work in the microwave category.
The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
Shopper Innovation Awards: Loblaw and ConAgra get hungry for football
The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.
Orville pops up a mobile movie fest
Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.
Want a good movie review? Dish out the popcorn
Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.
Animation domination
There’s been a boom in animated spots lately. We round up some great ones.
