Articles Tagged ‘ConAgra’

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Slim Jim updates its approach to retail and convenience

An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.

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Slim Jim and Slim Duck help people snap out of boredom

Conagra is building its partnership with Chris Boucher in a digital campaign meant to bring its off-beat humor to a new generation.

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CPG brands on hiring and promotion spree

Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.

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Younger consumers are driving Conagra’s sales

National brands, in particular, are connecting with shoppers looking for both comfort and value.

Corner Office

Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team

Plus, Destination B.C. completes its CEO succession.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

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Conagra lays out its Canadian roots

A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

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Gardein helps flexitarians make the leap

ConAgra’s plant-based brand is using personality quizzes to show curious cooks how easy it is to “cheat on meat.”

Orville

Orville Redenbacher brings heritage message to ready-to-eat

The Conagra brand’s latest campaign takes certain cues from recent work in the microwave category.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Orville pops up a mobile movie fest

Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.