Articles Tagged ‘ConAgra’

Corner Office

Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team

Plus, Destination B.C. completes its CEO succession.

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Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

Conagra

Conagra lays out its Canadian roots

A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.

Corner Office

Corner Office Shifts: Anna Percy-Dove joins the ROM

Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

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Gardein helps flexitarians make the leap

ConAgra’s plant-based brand is using personality quizzes to show curious cooks how easy it is to “cheat on meat.”

Orville

Orville Redenbacher brings heritage message to ready-to-eat

The Conagra brand’s latest campaign takes certain cues from recent work in the microwave category.

ZeroWaste

The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

GITA_SM

The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

hungry

Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Orville pops up a mobile movie fest

Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.

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Want a good movie review? Dish out the popcorn

Orville Redenbacher tries its hand at mood manipulation (but in a rewarding way) for its latest campaign.

pogo1

Animation domination

There’s been a boom in animated spots lately. We round up some great ones.