Articles Tagged ‘ConAgra’
Slim Jim updates its approach to retail and convenience
An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.
Slim Jim and Slim Duck help people snap out of boredom
Conagra is building its partnership with Chris Boucher in a digital campaign meant to bring its off-beat humor to a new generation.
CPG brands on hiring and promotion spree
Maple Leaf Foods, Kraft Heinz and ConAgra up their leadership ranks with new presidents, strategy and marketing officers.
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Younger consumers are driving Conagra’s sales
National brands, in particular, are connecting with shoppers looking for both comfort and value.
Corner Office Shifts: Plotting growth, Moose Knuckles shuffles exec team
Plus, Destination B.C. completes its CEO succession.
Conagra is bringing a new fall popcorn flavour to Canada
The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.
Conagra lays out its Canadian roots
A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.
Corner Office Shifts: Anna Percy-Dove joins the ROM
Plus, Conagra names a new president of foodservice and international and Carlton Cards creates new joint VP Canada role.
New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
Gardein helps flexitarians make the leap
ConAgra’s plant-based brand is using personality quizzes to show curious cooks how easy it is to “cheat on meat.”
Orville Redenbacher brings heritage message to ready-to-eat
The Conagra brand’s latest campaign takes certain cues from recent work in the microwave category.
The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
Shopper Innovation Awards: Loblaw and ConAgra get hungry for football
The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.
Orville pops up a mobile movie fest
Tired of huddling around a friend’s smartphone? The ConAgra brand found a cheap and cheerful solution.
