Articles Tagged ‘consumerology’
Consumers plan to cut spending again this year: study
Bensimon Byrne’s latest Consumerology Report finds concerns over the cost of living are high.
Consumerology: Selling asset-light
Bensimon Byrne’s Max Valiquette looks at the need for brands to adapt from selling goods to selling services.
Consumerology: Don’t tweet angry
Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.
On tacos and fashion
Bensimon Byrne’s Max Valiquette muses on what shopper marketers can learn from the unlikeliest of pairings.
Facebook, shopper marketing and you
In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.
Canadians favour online customer service
In this month’s Consumerology, Bensimon Byrne’s Max Valiquette examines why retailers need to make CS top-of-mind.
Customer service: Front-line or last line?
In this month’s Consumerology, Bensimon Byrne’s Max Valiquette looks at the changing face of CS reps in an online world.
Consumerlogy: Defending the indefensible – the QR code
Bensimon Byrne’s Max Valiquette finds shopper marketing hope in oft-poorly used black-and-white dots.
Consumerology: Look to those most immersed in social network for future
Bensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.
Consumerology: The social media brand problem (or the 25% solution)
Bensimon Byrne’s Max Valiquette says brands need to become more coherent in social networks to encourage consumer connection.
Consumerology: Micro-social networks provide more POP options
Bensimon Byrne’s Max Valiquette on how micro-social networks can help shopper marketers provide consumers with more compelling offers.
Consumerology: Thinking broadly about pharma
Bensimon Byrne’s Max Valiquette on why pharma brands have to define the category in its broadest context, or risk being left behind.
Consumerology: It ain’t easy being green
The environment has become less important to Canadians, and Max Valiquette looks at what this means to shopper marketers.
