Articles Tagged ‘Couche-Tard’
Hershey goes grassroots to activate its NBA partnership
Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.
The force of frictionless retail
From Shopper Marketing Report: Couche-Tard is exploring opportunities in a concept most associated with Amazon as the pandemic keeps momentum strong.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Up to the Minute: Couche-Tard sweetens Carrefour bid
Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.
Fire & Flower opens shop next to Couche-Tard
By co-locating with Circle K, the cannabis retailer hopes to add a more convenient option to its omnichannel strategy.
Circle K puts a positive spin on being naughty
The convenience store chain’s holiday giveaway was born out of increased customer segmentation work.
Couche-Tard acquires stake in Fire & Flower
The convenience giant has an option to acquire a controlling interest in the cannabis retailer, which hopes to accelerate its expansion.
Couche-Tard acts like a good neighbour
The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.
Couche-Tard enters cannabis retail with Canopy Growth
A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.
Havas gets integrated with logo refresh
Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.
Couche-Tard continues to boom
The Canadian convenience giant is approved to acquire 279 Esso locations as its expansion plans barrel on.
Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
Couche-Tard to phase out Mac’s name
All of the company’s convenience store chains will be rebranded as Circle K to give it a unified global brand.
Montreal Canadiens charity shows its values
The hockey team’s Children’s Foundation enlists NHL players to lace up for its first public campaign.
Couche-Tard chooses Palm + Havas as AOR
How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.
