Articles Tagged ‘Ferrero’

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Tic Tac hits the streets in pedicabs

The Ferrero brand supported its new campaign by handing out rides and mints in a popular Toronto hangout.

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Ferrero Rocher is shaking up premium chocolate

The high-end confectionery is looking to drive more everyday purchases, supported by high-impact in-store assets.

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Nutella has ‘on-the-go’ market in its sights

Ferrero is making an extension of the brand’s strength into the portable snack category.

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Butterfinger has a crispety, crunchety shopper campaign

The brand’s return to Canada focuses on the differentiation that comes with its recipe and ready-to-go credentials.

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Butterfinger hits the books to drive awareness

After returning to Canada last year, the Ferrero brand is connecting with the campus crowd via study-kit vending machines.

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Kinder is cracking the Canadian market with augmented reality eggs

Ferrero is extending the playability of its surprise toys through the Applaydu app.

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How Kraft is handling being a challenger

The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.

Corner Office Shifts: Laurentian Bank’s new CEO

Plus, Ferrero gets new Canadian leadership, and Lacoste VP gets bumped to CEO.

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Tic Tac has a refreshing new brand platform

The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.

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Ferrero Rocher gets squirrely again with bunny-less Easter

Chocolate maker expands on Easter squirrel point of sale with new smaller size.

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Shopper Innovation Awards: Nutella adds a little joy

The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”

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Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.

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Kinder snaps surprises

How the Ferrero brand leveraged an unchanging human insight – the love of capturing moments – and a giant photo booth egg to drive its birthday campaign.