Articles Tagged ‘Hershey’

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Hershey makes a splash with new Cookies ‘N’ Creme in store promo

The confectionery is seeing increased marketing support as more competitors encroach on the category.

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Hershey backs Cookies ‘N’ Creme with first campaign since 2018

After losing ground in the category, the CPG co is working with creative artists to rejuvenate the brand for a younger crowd.

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Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.

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Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

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Hershey goes grassroots to activate its NBA partnership

Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.

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Broken Heart Love Affair adds more assignments

Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns

The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.

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Hershey launches ‘sweet’ masterbrand platform

The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.

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The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.

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Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

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Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.