Articles Tagged ‘Honey Nut Cheerios’
Honey Nut Cheerios tells a story about bees
How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.
To 150 years of diversity
Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).
AToMiC 2017: Knowing your brand DNA
Huggies and Honey Nut Cheerios go back to basics with hugs and bees.
Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
Honey Nut Cheerios makes multicultural buzz
The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.
Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
Hot causes
Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.
Embracing the Cheerios effect
Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.
