Articles Tagged ‘J3’
2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
How Tylenol is reintroducing itself to Chinese Canadians
The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.
OGX ready to grow beyond its roots
The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.
Tylenol’s role reversal
A new social campaign for Cold and Flu focuses on family support over product promotion.
Tylenol Cold & Flu’s modern family
Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.
Johnson’s goes beyond the rubber ducky
The new baby care campaign tells parents that bath time is even more important than they might know.
Lowe Roche wins at the Ogilvy Awards
The Toronto shop picked up three wins in New York, including Gold for its O.B. “Personal Apology” campaign.
Mid-season TV check-up
With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.
Fall TV: Primetime battlegrounds 2013
With the battle lines drawn, an expert panel predicts the winners and losers for the upcoming season.
Reactine sides with sufferers
The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.
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