Articles Tagged ‘Johnson & Johnson’
2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.
Motrin shakes things up inside Tina’s uterus
The pain reliever hopes to increase market share and connect with young women by “speaking their language.”
How Tylenol is reintroducing itself to Chinese Canadians
The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.
JLABS finds a foothold with diversity
How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Johnson & Johnson brings innovation lab to Canada
JLABS @ Toronto will provide 22 life sciences start-ups with the space and resources to grow.
Tylenol’s role reversal
A new social campaign for Cold and Flu focuses on family support over product promotion.
Tylenol Cold & Flu’s modern family
Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.
Cannes 2015: DDB, JWT win Silver Lions in Health
Campaigns for SickKids, KY Touch and Neutrogena have been recognized in Cannes.
Cannes 2015: Canada nabs Health Lions shortlist noms
JWT gets a few nods for SickKids, while DDB makes the list for spots featuring carnal desire and clean crotches.
What builds trust: report
Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?
Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
Neutrogena rallies against ‘junkface’
The brand is stepping in to relieve men of the perils of washing both their face and junk with the same soap.
Canada nabs Cannes Lions Health shortlist noms
DDB, BBDO, DentsuBos, FCB and Brandhealth are all up for prizes at the inaugural award show.
Verdict: Huggies and Walmart partner to win new moms
The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.
