Articles Tagged ‘Lance Martin’

BestBuy

Best Buy taps a TikTok trend to show it has the tech

The retailer’s back-to-school campaign wants to show customers how it can help them realize their grand ambitions.

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Union and 6Degrees merge to create DonerNorth

The new agency is meant to “collapse the funnel” by combining shopper marketing and creative expertise.

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Union names new president

Managing director Catherine Marcolin takes over from Subtej Nijjar, who is leaving the agency for a new opportunity.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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Co-chairs announced for 2018 Marketing Awards

Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.

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Lance Martin made CCO as Union tweaks creative team

The shop names two new creative directors as it comes out of 2016 with a handful of new clients.

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.

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Union named AOR for U.S.-based Kabbage

The agency launches the first TV campaign for its new fintech client.

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CMA Awards judges revealed

Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.

Kraft

Check it out: Kraft’s square spots

Why the brand wants you to not think about cheese.

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Airport creative contest names jury

Who will judge the Toronto Port Authority and Black’s $250,000 contest?

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Video: In the jury room with…

Union’s Lance Martin, Kiip’s Brian Wong and Grip’s Randy Stein dissect campaigns from the last set of Cannes categories.

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Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.