Articles Tagged ‘Lance Martin’
Best Buy taps a TikTok trend to show it has the tech
The retailer’s back-to-school campaign wants to show customers how it can help them realize their grand ambitions.
Union and 6Degrees merge to create DonerNorth
The new agency is meant to “collapse the funnel” by combining shopper marketing and creative expertise.
Union names new president
Managing director Catherine Marcolin takes over from Subtej Nijjar, who is leaving the agency for a new opportunity.
Tetley launches first vitamin and mineral fortified teas
The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.
Co-chairs announced for 2018 Marketing Awards
Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.
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Lance Martin made CCO as Union tweaks creative team
The shop names two new creative directors as it comes out of 2016 with a handful of new clients.
Best Buy makes you feel like a kid again
The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.
Best Buy powers up for Pokemon Go
The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.
Union named AOR for U.S.-based Kabbage
The agency launches the first TV campaign for its new fintech client.
CMA Awards judges revealed
Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.
Check it out: Kraft’s square spots
Why the brand wants you to not think about cheese.
Airport creative contest names jury
Who will judge the Toronto Port Authority and Black’s $250,000 contest?
Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
Video: In the jury room with…
Union’s Lance Martin, Kiip’s Brian Wong and Grip’s Randy Stein dissect campaigns from the last set of Cannes categories.
Crazy or cool? Axe debuts a pheromone-infused business card
The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.
