The Toronto Port Authority and digital OOH media co Black have named the jury for the Billy Bishop Toronto City Airport Creative Competition.

The competition invites agency folks to submit a creative idea for a chance to win $250,000 in donated media for the charity of the agency’s choice. It’s a bid by the airport to populate the new Billy Bishop tunnel with “breathtaking creative,” according to a release. On top of the donated media, the competition is offering to foot the agency’s bill to enter creative into the One Show. Agencies are asked to create a campaign for a non-profit client that pushes the boundaries of OOH and mobile. 

The panel includes Judy John, CEO and CCO at Leo Burnett; Lance Martin, ECD and partner at Union; Steve Mykolyn, chief brand officer at Taxi; Randy Stein partner, creative at Grip; Cathy Collier, CEO at OMD Canada; Laura Gaggi, CEO at Gaggi Media Communications; and Deborah Wilson, VP communications and public affairs at the Toronto Port Authority. The panel will be chaired by strategy publisher Mary Maddever.