Articles Tagged ‘grip’
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.
Randy Stein, Scott Dube to leave Grip
Two of the agency’s co-founders and creative leads are departing to find new challenges.
Shortlist announced for 2019 Digital Agency of the Year
The first shortlist for this year’s awards reveals which shops are competing to prove their digital excellence.
KFC Canada picks John St. as new AOR
The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.
Retaining culture
Building a culture that not only generates effective ideas, but also ensures talented creatives want to work at your agency.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
Taco Bell builds a “slide-thru” window
The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.
Aurora promotes ‘dried flowers’ this Valentine’s Day
The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.
KFC delivers a tasty proposition
From delivery to reaching smaller groups, how a new value meal-focused ad reflects the QSR’s plans for the year ahead.
Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard
Grip worked with payment company Square on a digital billboard to raise funds for cancer research.
Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
Taco Bell bets you’re ‘dyeing’ to try Baja Blast
The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.
Taco Bell sends fans to Texas
The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.
RBC still wants to help Canadians ‘get’ insurance
The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.
San Rafael ’71 gets a head start on cannabis branding
MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.
